Glossary
Every term, in plain English
269 words you will hear from agencies, editors and platform dashboards, explained without jargon. Each one includes the Urdu term people actually say and a worked example with real numbers, so you can check whether someone is talking sense.
All terms
# · 3
- 24-hour customer service window24 ghante wali windowThe customer service window is the 24-hour period that opens on the WhatsApp Business Platform each time a customer…
- 301 redirect301 redirectA 301 redirect is a permanent instruction from a server that a page has moved to a new address. Browsers send visitors…
- 404 errorpage not foundA 404 error is the response a server gives when a requested page does not exist: the page not found screen. Some 404s…
A · 24
- A-rollmain footageA-roll is the primary footage that carries a video's story — usually a person speaking to camera, an interview, or the…
- A/B testA/B testAn A/B test compares two versions of something that differ in exactly one element, so that any difference in results…
- Ad account restrictionad account band ho gayaAn ad account restriction is Meta limiting or stopping your ability to advertise, usually after ads were rejected for…
- Ad assets (ad extensions)ad extensionsAd assets, called ad extensions until Google renamed them, are the extra pieces of information that can appear with a…
- Ad fatiguead fatigueAd fatigue is what happens after an audience has seen your ad often enough to stop responding to it. The symptoms…
- Ad Rankad rankAd Rank is the value Google calculates, fresh for every single search, to decide whether your ad shows at all and in…
- Ad setad setAn ad set is the middle layer of a Meta campaign, sitting between the campaign and the individual ads. The campaign…
- Ad spendad spend / ishtihaar ka kharchaAd spend is the money that goes to the platform itself — Meta, TikTok or Google — in exchange for showing your ads. It…
- AdSenseAdSenseAdSense is Google's advertising and payments product, and it is the account YouTube pays your ad earnings into. Setting…
- Advantage+advantage plusAdvantage+ is Meta's name for its automated options in Ads Manager. Some are whole campaign setups, such as Advantage+…
- AEOAEOAEO, answer engine optimisation, is writing so a machine can lift a clean answer out of your page and show it to…
- AffiliateaffiliateAn affiliate is a partner who earns a commission only when they produce an actual sale, tracked through a unique…
- AI citationAI ka source bannaAn AI citation is when an AI answer engine, such as ChatGPT search, Perplexity, Gemini or Google's AI Overviews, names…
- AI crawlerAI botAn AI crawler is a bot run by an AI company that visits websites to collect pages, either to train models or to fetch…
- AI ModeGoogle AI ModeAI Mode is a separate, conversational search experience inside Google Search, opened from its own tab or button.…
- AI OverviewsAI OverviewAI Overviews are the AI-written summaries Google places above the normal results for many queries, stitched together…
- AlgorithmalgorithmThe algorithm is the ranking software a platform uses to decide which post is shown to which person, and in what order.…
- Alt textimage ka alt textAlt text is a short written description attached to an image in a page's code. Screen readers read it aloud to people…
- Anchor textlink ka textAnchor text is the visible, clickable wording of a link. In a sentence like read our guide to visa photographs, the…
- Answer-first writingpehle jawab, phir tafseelAnswer-first writing puts the direct answer to a question in the first sentence or two under its heading, with the…
- Aspect ratioaspect ratioAspect ratio is the shape of the frame, written as width to height. Three matter now: 16:9 for landscape YouTube and…
- AttributionattributionAttribution is the set of rules that decides which ad gets the credit when a sale happens. Every platform applies its…
- Attribution windowattribution windowAn attribution window is the period after someone clicks or views an ad during which a conversion can be credited to…
- Average view durationaverage view durationAverage view duration is total watch time divided by total views, expressed as a length of time — four minutes eleven…
B · 15
- B-rollb-rollB-roll is the supporting footage cut over your main shot — hands working, the shop front, a close-up of the product,…
- BacklinkbacklinkA backlink is a link from someone else's website to yours. Search engines treat it as a vote: if a university, a…
- Barter dealbarter / collabA barter deal is a collaboration where a creator receives your product or service instead of cash. It suits businesses…
- BatchingbatchingBatching is doing one kind of task for many pieces of content at once, instead of taking each piece from idea to…
- Bidbid / boliA bid is the most the platform is allowed to pay on your behalf to win one result in the auction that decides which ad…
- BitratebitrateBitrate is how much data the video uses per second, measured in megabits per second, and it decides how much detail…
- BookmarkbookmarkBookmark is the general name for the action of filing a post away privately for later, and different apps label the…
- Boosted postboost / post boost karnaA boosted post is an existing post turned into an ad through the simplified 'Boost' button, using a stripped-down set…
- Brand awarenessbrand awareness / pehchanBrand awareness is how many people know you exist and can recall your name at the moment the need turns up. As an ad…
- Brand guidelinesbrand guideBrand guidelines, sometimes called a brand book or style guide, are the written rules for how a brand looks and sounds…
- Broadcast listbroadcastA broadcast list is a WhatsApp feature that sends one message to many contacts at once, with each recipient receiving…
- Browse featuresbrowse featuresBrowse features is YouTube's name for the traffic that comes from its own home page, the subscriptions feed and other…
- BudgetbudgetA budget is the instruction you give the platform about how much it may spend and how fast. There are two kinds. A…
- Bumper adbumper adA bumper ad is an unskippable YouTube video ad of up to six seconds. It is bought on impressions, using target CPM…
- Burned-in captionshard captions / burned-in captionsBurned-in captions are text rendered permanently into the video's pixels at export, so they cannot be switched off,…
C · 43
- Call to actionCTA / call to actionA call to action is the instruction telling someone the exact next thing to do. It is both the button and the sentence,…
- Campaign objectivecampaign objective / campaign ka maqsadThe campaign objective is the goal you select when you create a campaign, and it decides which humans your ad is…
- Canonical tagcanonical tagA canonical tag is a line in a page's HTML head, written as link rel="canonical", that tells search engines which web…
- CaptionscaptionsCaptions are the on-screen text of what is said, in the same language as the audio, and they exist so a video works…
- Carouselcarousel (swipe post)A carousel is a single Instagram or LinkedIn post containing more than one photo or video, which the viewer swipes…
- Cart abandonmentcart chhor denaCart abandonment is when a shopper adds products to their cart, sometimes starts the checkout, and then leaves without…
- Cash on delivery (COD)CODCash on delivery is a payment method where the customer pays the courier in cash when the order arrives, and the…
- CDN (content delivery network)CDNA content delivery network, or CDN, is a network of servers in many cities that keeps copies of a website's files, such…
- ChapterschaptersChapters split a YouTube video into named sections with their own markers on the progress bar. You create them by…
- Chatbot handoverbot se insaan takChatbot handover, also called human handoff, is the moment a chatbot stops answering and passes the conversation to a…
- Chatbot knowledge basebot ki maloomatA chatbot knowledge base is the set of documents and facts an AI chatbot is allowed to answer from: price lists,…
- Checkoutorder place karne ka pageCheckout is the final part of an online purchase, from the moment someone views their cart to the order confirmation:…
- Citationcitation / listingA citation is any online mention of your business name, address and phone, whether or not it links back to your site.…
- Click-through rate (CTR)CTRClick-through rate is the share of people who clicked after your thumbnail appeared on their screen. Divide clicks by…
- Click-to-WhatsApp adsWhatsApp wala adClick-to-WhatsApp ads are Facebook and Instagram ads whose button opens a WhatsApp chat with the business instead of a…
- CLS (Cumulative Layout Shift)page ka hilnaCumulative Layout Shift, or CLS, measures how much the visible content of a page jumps around unexpectedly while it…
- CMS (content management system)CMSA content management system, or CMS, is the software that lets you add and edit pages, posts, products and images on a…
- Colour gradingcolour grading / gradingColour grading is adjusting the colour and brightness of footage after shooting, both to fix problems and to set a…
- Colour palettebrand ke rangA brand colour palette is the fixed set of colours a brand uses, each defined with exact codes: HEX and RGB for…
- Comment moderationcomments sambhalnaComment moderation is managing the comments on a brand's posts and ads: replying to questions, thanking praise,…
- Community postcommunity postA community post is text, an image, a poll or a quiz published to the Community tab of a YouTube channel, and shown in…
- ConsiderationconsiderationConsideration is the middle stage, where someone already knows you exist and is now weighing you against two or three…
- Content calendarcontent calendarA content calendar is the schedule of what gets published, where and when, written down in advance. It can be a…
- Content pillarcontent pillarA content pillar is one repeatable theme you can post about indefinitely without running out of ideas. Three or four…
- ConversionconversionA conversion is one completed action that you have decided counts as a result. Nothing about it is automatic — you pick…
- Conversion rateconversion rateConversion rate is the share of people who completed the action, out of the people who had a real chance to complete…
- Conversions APICAPIThe Conversions API, usually called CAPI, sends conversion events to Meta straight from your server or a connected…
- Copy briefbriefA copy brief is the short document given to a writer before they write an ad, page, script or campaign. It answers the…
- Core updateGoogle ka core updateA core update is a broad change Google makes to its main ranking systems, typically several times a year, announced on…
- Core Web VitalsCore Web VitalsCore Web Vitals are three measurements Google uses to judge how a page feels to real visitors. Largest Contentful Paint…
- Cost per view (CPV)CPVCost per view, or CPV, is the average amount paid each time someone counts as a view on a YouTube video ad. For…
- CPACPACPA means cost per action — the money spent divided by the number of completed results you decided to count. The action…
- CPCCPCCPC means cost per click: total money spent divided by the number of clicks it bought. Read the label carefully,…
- CPMCPMCPM means cost per thousand impressions — what you pay to have your ad appear a thousand times. Impressions are not…
- CPM (in YouTube analytics)CPMCPM means cost per mille — what an advertiser pays for one thousand ad impressions. It is the buyer's number, not…
- Crawl budgetcrawl budgetCrawl budget is the number of pages Googlebot is willing and able to crawl on a site in a given period. It depends on…
- CrawlingcrawlingCrawling is a search engine's bot fetching your pages by following links — the same way a person clicks around a site,…
- CreativecreativeThe creative is the thing a person actually sees and hears — the video or image, the first frame, the words burned on…
- Creator briefinfluencer ko briefA creator brief is the document a brand sends to an influencer or UGC creator before they make sponsored content. It…
- Creator fundcreator fundA creator fund is a pot of money a platform sets aside and pays out to eligible creators based on how their content…
- CRMCRMA CRM, short for customer relationship management, is the system where a business records every lead and customer and…
- Cross-postingcross-postingCross-posting is publishing the same piece on more than one platform. It is worth doing, because audiences barely…
- Custom audiencecustom audienceA custom audience is a defined list of specific people you already have some connection with, assembled either from…
D · 9
- DarazMallDaraz MallDarazMall is the section of Daraz reserved for brands and their authorised sellers, as distinct from the open…
- Dark postdark postA dark post is an ad that never appears on your page's timeline — only the audience you targeted sees it in their feed.…
- DNSDNS settingsDNS, the Domain Name System, is the internet's address book. It turns a domain name that people type into the numeric…
- Domain authorityDA / domain authorityDomain Authority is a 1-to-100 score invented by the SEO tool company Moz to predict how likely a whole website is to…
- Domain namedomainA domain name is the address people type to reach a website, such as yourbusiness.com or yourbusiness.pk. It is rented,…
- Drip sequencedrip emailsA drip sequence is a series of automated emails (or messages) sent on a schedule after someone takes an action —…
- Drop-offdrop-offA drop-off is a specific point where a noticeable group of viewers left. It is a moment, not a rate — you can name the…
- DuetduetA duet is a TikTok feature that plays someone else's video side by side with a new video of you reacting, answering or…
- Duplicate contentduplicate contentDuplicate content is the same or nearly the same text appearing at more than one web address, either on your own site…
E · 8
- E-E-A-TE-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It comes from the guidelines Google…
- End screenend screenAn end screen is the clickable panel YouTube lets you place over the last five to twenty seconds of a video. You can…
- Engagement baitengagement baitEngagement bait is asking for interactions instead of earning them: tag three friends, comment MINE, type YES, share to…
- Engagement rateengagement rateEngagement rate is the share of people who did something with your post instead of scrolling past it. You add up the…
- EntityentityIn search, an entity is a distinct, identifiable thing, such as a person, a business, a place, a product or a concept,…
- Event (GA4)event trackingIn Google Analytics 4, an event is any recorded interaction: a page view, a scroll, a click on an outbound link, a…
- Evergreen contentevergreen contentEvergreen content stays useful long after it is published, because it answers a question that does not change. A guide…
- Explore pageExploreThe Explore page is the grid you get on Instagram when you tap the magnifying glass. It is built from accounts and…
F · 10
- Faceted navigationfiltersFaceted navigation is the set of filters on a category page that let shoppers narrow products by attributes such as…
- Failed delivery (COD refusal)parcel wapas aa gayaA failed delivery is an order that does not reach a paying customer: the buyer refuses the parcel at the door, cannot…
- Fallback responsefallback replyA fallback response is what a chatbot says when it cannot understand the message or cannot find an answer it is…
- FAQ schemaFAQ schemaFAQ schema is structured data, using the FAQPage type from schema.org, that marks up a list of questions and answers on…
- Featured snippetfeatured snippetA featured snippet is the boxed answer Google sometimes lifts from one web page and shows above the normal results,…
- FollowerfollowerA follower is an account that has chosen to see your posts on Instagram, TikTok, Facebook or LinkedIn. Followers used…
- For You PageFYPThe For You Page is TikTok's main feed — the endless vertical stream that opens when you launch the app. It is not a…
- Frame rateframe rate / fpsFrame rate is how many still images make up each second of video, written as fps. Twenty-four gives the slightly soft,…
- FrequencyfrequencyFrequency is impressions divided by reach: the average number of times each person saw your ad during the date range…
- FunnelfunnelA funnel is the way marketers count the shrinking group of people who move from never having heard of you to paying…
G · 6
- GEOGEOGEO, generative engine optimisation, is the work of getting your business mentioned and cited when someone asks an AI…
- Google Business ProfileGoogle Business Profile / GMBA Google Business Profile is the free listing that puts your business on Google Maps and in the local results block,…
- Google Business Profile suspensionprofile suspend ho gayaA Google Business Profile suspension is when Google restricts or removes a profile because it believes the listing…
- Google Search Consolesearch consoleGoogle Search Console is Google's free tool for website owners. It shows which search queries your pages appeared for,…
- Google Tag Manager (GTM)GTMGoogle Tag Manager is a free tool that lets you add and manage tracking code on a website from one dashboard, instead…
- Green screengreen screenGreen screen is the effect that puts an image, screenshot or video behind you while you talk, cutting your body out…
H · 4
- Heading tags (H1, H2, H3)headingsHeading tags are the HTML elements that mark a page's headings, from H1 for the main title down through H2 and H3 for…
- HighlighthighlightA highlight is a story you have saved permanently to your profile, grouped under a labelled cover circle beneath your…
- HookhookThe hook is the first one to three seconds of a video — the words, the image and the on-screen text that decide whether…
- Hreflanghreflang tagHreflang is an HTML attribute that tells search engines a page has versions in other languages or for other regions,…
I · 8
- Image compressionimage ka size kam karnaImage compression is reducing the file size of an image so it downloads faster, with little or no visible loss of…
- Impression shareimpression shareSearch impression share is the percentage of times your ad actually showed out of all the times it was eligible to…
- ImpressionsimpressionsAn impression is one appearance of your content on someone's screen. If a thumbnail loads on a person's YouTube home…
- IndexingindexingIndexing is Google storing a copy of your page so it can be shown in results. It is the step after crawling: a bot…
- Influencer marketinginfluencer marketingInfluencer marketing is working with people who already hold an audience so that your product appears inside content…
- INP (Interaction to Next Paint)click ke baad response timeInteraction to Next Paint, or INP, measures how long a page takes to visibly respond after someone taps, clicks or…
- Instant form (lead form)lead formAn instant form is a form that opens inside Facebook or Instagram when someone taps a lead ad, so they can send their…
- Internal linkinternal linkAn internal link is a link from one page of your website to another page on the same site. Menus, footers and links…
J · 2
K · 6
- Key eventkey eventA key event is a GA4 event that you have marked as important to the business — the actions that count as success, such…
- KeywordkeywordA keyword is the actual phrase a person types into a search box — one word or eight, it does not matter, the word…
- Keyword cannibalisationkeyword cannibalisationKeyword cannibalisation happens when two or more pages on the same website target the same search phrase and end up…
- Keyword match typesmatch typeMatch types decide how closely a person's search has to resemble your keyword before your ad can show. Google Ads has…
- Knowledge Graphknowledge graphThe Knowledge Graph is Google's database of entities and the facts that connect them: who founded a company, where it…
- Knowledge panelGoogle par side wala boxA knowledge panel is the information box Google shows beside the results on desktop, or near the top on a phone, when…
L · 18
- Landing pagelanding pageA landing page is the single page someone arrives on after clicking your ad, built to get one specific action and…
- Lavalier miccollar micA lavalier mic, or lav, is a small microphone clipped to clothing near the speaker's chest, either wired to the camera…
- LCP (Largest Contentful Paint)page load timeLargest Contentful Paint, or LCP, is the time from when someone starts loading a page to when the biggest piece of…
- Lead magnetlead magnetA lead magnet is something genuinely useful that you give away in exchange for a contact detail. A price list, a…
- Lead qualificationlead qualify karnaLead qualification is the process of sorting enquiries into those worth a salesperson's time and those that are not,…
- Learning phaselearning phaseThe learning phase is the period after you launch or significantly change an ad set when Meta's delivery system is…
- List segmentationlist ko groups mein baantnaList segmentation means dividing your email or WhatsApp contacts into groups so each group receives messages that fit…
- LLM (large language model)LLMA large language model, or LLM, is the kind of AI system behind ChatGPT, Gemini, Claude and similar assistants. It is…
- llms.txtllms dot txtllms.txt is a plain text file placed at the root of a website — yoursite.com/llms.txt — offering language models a…
- Local packlocal packThe local pack is the block of three business listings with a small map that Google places near the top of the results…
- Local ranking factorsmap par upar aane ki wajahLocal ranking factors are the things Google weighs when deciding which businesses to show on Maps and in the local…
- LocalBusiness schemaLocalBusiness schemaLocalBusiness schema is a block of structured data, written in a standard vocabulary from schema.org, that states a…
- Location pagearea ka pageA location page is a page on a business website about one specific branch, city or service area. For a business with…
- Long-tail keywordlong-tail keywordA long-tail keyword is a longer, more specific search phrase — usually four words or more — that fewer people type but…
- Lookalike audiencelookalike audienceA lookalike audience is a brand-new group of strangers that the platform assembles by finding people who resemble a…
- Looker StudioLooker Studio reportLooker Studio, formerly Google Data Studio, is Google's free tool for building dashboards that pull data from sources…
- LooploopA loop is a replay: a short video that reaches the end and starts again automatically, with the same viewer still…
- LUTLUTA LUT, or lookup table, is a small file that maps every input colour to an output colour — effectively a preset for a…
M · 8
- Map packmap pack / Maps mein top 3Map pack is the everyday name people use for that same three-business block, but the phrase also covers the ranked list…
- Marketplace sale campaign11.11 saleA marketplace sale campaign is a large, platform-wide promotional event such as Daraz's 11.11 and 12.12 sales, along…
- Meta Ad Libraryad libraryThe Meta Ad Library is a public, searchable database of ads currently running on Facebook, Instagram, Messenger and the…
- Meta Business SuiteMeta Business SuiteMeta Business Suite is the free control panel where a business keeps its Facebook page, Instagram account, ad accounts,…
- Meta descriptionmeta descriptionThe meta description is the two-line summary shown under your title in Google's results. It is not a ranking factor —…
- Meta titlemeta titleThe meta title is the clickable blue line Google shows for your page, and the text that appears in the browser tab. It…
- Micro-influencerchhota influencerA micro-influencer is a creator with a modest but engaged following, commonly described as somewhere between ten…
- MonetisationmonetisationMonetisation is the general word for turning an audience into income, and it covers far more than platform ad revenue.…
N · 5
- NAP consistencyNAP consistencyNAP stands for Name, Address, Phone, and consistency means writing all three identically everywhere your business…
- Negative feedbacknegative feedbackNegative feedback is every action people take to make your content go away: hiding the post, hiding everything from…
- Negative keywordnegative keywordA negative keyword tells Google Ads which searches must never trigger your ad. If you sell new furniture, adding…
- Nofollow linknofollow linkA nofollow link is a link carrying the rel="nofollow" attribute, which tells search engines the site is not vouching…
- Noindexnoindex tagNoindex is an instruction, placed in a page's robots meta tag or sent as an HTTP header, telling search engines not to…
O · 7
- Offline conversionoffline conversionAn offline conversion is a sale or result that happens away from the website — in a showroom, over the phone, on…
- Open rateopen rateOpen rate is the percentage of delivered emails recorded as opened. It is measured by a tiny invisible image in the…
- Opt-inijazat lenaAn opt-in is a customer's clear permission to receive messages from a business on a particular channel — WhatsApp,…
- Organic reachorganic reachOrganic reach is the number of separate accounts that saw your post without you paying anything to put it there. The…
- Organic trafficorganic trafficOrganic traffic is the visits that reach your website from the unpaid results of a search engine. Someone searched, saw…
- Original audiooriginal audioOriginal audio is sound you recorded yourself — your voice, your shop, your machine, your customer — rather than a…
- Orphan pageakela pageAn orphan page is a page on your website that no other page links to. Visitors can only reach it if they know the…
P · 10
- Paid reachpaid reachPaid reach is the number of accounts that saw your content because money was spent to place it in front of them. You…
- Payment gatewayonline payment systemA payment gateway is the service that sits between a website's checkout and the banks, securely taking a customer's…
- People Also Askpeople also ask boxPeople Also Ask is the box of expandable questions Google shows partway down many results pages. Each question opens to…
- Performance MaxPMaxPerformance Max, usually shortened to PMax, is a Google Ads campaign type that runs one budget across every Google…
- Pinned commentpinned commentA pinned comment is a comment the account owner has fixed to the top of the comment section so that everyone sees it…
- PixelpixelA pixel is a small piece of tracking code placed on your website that reports back to the ad platform what visitors did…
- PlaylistplaylistA playlist is an ordered set of videos that plays one after another without the viewer choosing again. Playlists do…
- Primary category (Google Business Profile)business ki main categoryThe primary category is the one main label you choose for your business on Google Business Profile, such as Dentist,…
- Product listing optimisationlisting theek karnaProduct listing optimisation is the work of improving a marketplace product page so it is found more often in the…
- Product schemaproduct schemaProduct schema is structured data, using the Product type from schema.org, that describes an item for sale in a way…
Q · 4
- Quality rankingquality rankingQuality ranking is one of three diagnostics Meta shows against each ad, telling you how it compares with other ads…
- Quality Scorequality scoreQuality Score is Google Ads' 1-to-10 rating of how well a keyword, its ad and the page behind it fit together. It is…
- Query fan-outquery fan-outQuery fan-out is the technique AI search systems use to break one question into many smaller searches, run them at the…
- Quick repliesquick replyQuick replies are saved message shortcuts in the WhatsApp Business app (and in most shared inboxes) that let you insert…
R · 14
- ReachreachReach is the number of separate accounts that saw your post at least once. It counts people, not appearances — if the…
- ReelsReelsReels are Instagram's vertical short videos, shot or uploaded at 9:16 and currently allowed to run up to about three…
- RemarketingremarketingRemarketing is going back to people you already have a direct relationship with — past customers, your own phone list,…
- RepurposingrepurposingRepurposing is turning one piece of content into several formats for several places, rather than making everything from…
- Responsive designmobile friendly websiteResponsive design means building one website whose layout adapts to the screen it is viewed on, so the same page works…
- RetargetingretargetingRetargeting is showing ads specifically to people who have already interacted with you somewhere the ad platform can…
- RetentionretentionRetention is the percentage of a video still being watched at any given point. It is the shape of your audience…
- Retention graphretention graphThe retention graph is the curve in YouTube Studio showing what percentage of viewers were still watching at every…
- Review gatingsirf achay reviews mangnaReview gating means filtering customers before asking for a review: asking first whether they were happy, then sending…
- Review velocityreview velocityReview velocity is the rate at which new reviews arrive — how many per week or month, and whether that flow is steady.…
- Rich resultsrich resultsRich results are Google search listings that show more than the usual title, address and description: star ratings,…
- ROASROASROAS means return on ad spend: the sales value credited to your ads divided by what you paid for them, written as a…
- Robots.txtrobots fileRobots.txt is a plain text file at the root of a website that tells crawlers which parts of the site they may and may…
- RPMRPMRPM stands for revenue per mille — what you actually earned for every thousand views, after the platform has taken its…
S · 37
- Safe zonesafe zoneA safe zone is the part of the frame where your text and important subject will not be covered by the app's own…
- SavesaveA save is when someone stores your post to come back to it later. On Instagram it is the bookmark icon on the right of…
- Schema markupschema markupSchema markup is structured data added to a page in a fixed vocabulary, so machines can read facts instead of guessing…
- ScriptscriptA script is the written plan of what gets said, and it exists on a spectrum. Word-for-word scripts produce tight,…
- Search intentsearch intentSearch intent is what the person actually wants when they type a phrase — information, a specific site, a comparison,…
- Search terms reportsearch terms reportThe search terms report lists the actual words people typed before they saw and clicked your Google ad — as opposed to…
- Search volumekitni dafa search hota haiSearch volume is an estimate of how many times a phrase is searched in a month, usually for a chosen country. Keyword…
- Seller ratingseller ratingOn Daraz and similar marketplaces, the seller rating is the public score that shows how a store has treated its buyers,…
- Sender reputationsender reputationSender reputation is the trust score that mailbox providers like Gmail and Outlook quietly keep for your sending domain…
- SEOSEOSEO is the work of making a website turn up in Google's unpaid results when someone searches for what you sell. It has…
- SERPsearch results pageSERP stands for search engine results page, the whole screen Google shows after someone presses enter. It used to be…
- Service-area businessghar par service dene wala businessA service-area business is one that goes to its customers instead of having customers come to it: plumbers,…
- Session timesession timeSession time is how long a person stays on the platform in one visit, across everything they watch — not just your…
- ShadowbanshadowbanA shadowban is the belief that a platform has quietly stopped showing your content without telling you. Platforms deny…
- ShareshareA share is when a viewer sends your post to someone else — into a DM, a group, a story, or out to another app entirely.…
- Shorts feedShorts feedThe Shorts feed is YouTube's vertical, swipeable stream of short videos, reached from the Shorts button or by tapping…
- Shot listshot listA shot list is a written list of every shot a video shoot needs to capture, usually in shooting order, with notes on…
- SitemapsitemapA sitemap is an XML file listing the URLs on your site that you want search engines to know about, usually sitting at…
- Skippable in-stream adskip wala adA skippable in-stream ad is the YouTube ad that plays before, during or after a video and shows a 'Skip' button after…
- Smart biddingsmart biddingSmart bidding is the family of Google Ads bid strategies that set a different bid for every auction using machine…
- Social listeninglog kya keh rahe hainSocial listening is tracking what people say about a brand, its competitors and its category across social media,…
- SoundsoundSound is what the short-video platforms call the audio track attached to a post, and it is also a discovery surface in…
- Spark Adsspark adsSpark Ads are TikTok ads that promote an existing organic post — from your own account or from a creator who has given…
- Special ad categoryspecial ad categoryA special ad category is a declaration Meta requires for ads about credit, employment, housing, or social issues,…
- SPF, DKIM and DMARCSPF DKIM DMARCSPF, DKIM and DMARC are three DNS records that prove an email claiming to be from your domain really is. SPF lists the…
- Split testsplit testA split test is the ad platform's formal experiment tool, which divides your audience into groups that never overlap…
- Sponsored Discovery (Daraz ads)Daraz adsSponsored Discovery is Daraz's pay-per-click advertising tool for sellers. It places your products in prominent…
- Sponsored postsponsored post / paid collabA sponsored post is content published on somebody else's account, which you paid for. It differs from your own ad in…
- SSL certificateSSL / httpsAn SSL certificate, more precisely a TLS certificate, is a small file installed on a web server that lets browsers…
- StitchstitchStitch is a TikTok feature that lets you clip up to five seconds from someone else's video and put it at the start of…
- Store vouchervoucher codeA store voucher is a discount a seller creates and funds on a marketplace, as opposed to a platform voucher funded by…
- StorystoryA story is a full-screen photo or short video that disappears after twenty-four hours, shown in the row of circles at…
- StoryboardstoryboardA storyboard is a shot-by-shot plan made before filming: what is in each frame, from what angle, how long it runs, and…
- SubscribersubscriberA subscriber is someone who has asked YouTube to keep them informed about your channel. That is all it guarantees.…
- SubtitlessubtitlesSubtitles are translated text of the dialogue, written for someone who can hear the audio but does not speak the…
- Suggested Videossuggested videosSuggested Videos is the column of recommendations YouTube places beside or beneath a video you are already watching,…
- Swipe-away rateswipe awaySwipe-away rate is the share of viewers who leave a short video almost immediately, usually within the first second or…
T · 10
- TagstagsTags are keyword labels you add under a YouTube video, hidden from viewers, with a 500-character limit shared across…
- Template messagetemplate messageA template message is a pre-written WhatsApp message that Meta has approved for a business to send through the WhatsApp…
- Thin contentkamzor contentThin content is a page that gives a visitor little or nothing of value: a few lines of filler, copied manufacturer…
- ThumbnailthumbnailA thumbnail is the still image that represents your video before anyone presses play, and together with the title it…
- Title cardtitle cardA title card is a short on-screen graphic inside the video itself — usually within the first few seconds — that states…
- Tone of voicebrand ka lehjaTone of voice is the consistent personality a brand's words carry — formal or relaxed, technical or plain, warm or…
- Top of funneltop of funnel / TOFTop of funnel is the widest stage: content and ads made for people who do not know you exist and were not looking for…
- Topical authoritytopical authorityTopical authority is the informal SEO idea that a site which covers a subject thoroughly, across many connected pages,…
- Trending audiotrending soundTrending audio is a sound clip that a large number of accounts are currently using, marked in the app with an arrow or…
- Typographyfont ka intikhabTypography is the choice and arrangement of type: which typefaces a brand uses, at what sizes and weights, with what…
U · 5
- UGCUGCUGC stands for user-generated content: photos, videos and reviews made by customers rather than by a studio. The term…
- Unfollow rateunfollow rateUnfollow rate is how many people leave your account over a period, usually expressed against how many joined in the…
- Uptimesite kitna time chalti haiUptime is the share of time a website is online and reachable, usually quoted as a percentage over a month or year.…
- Usage rightscontent use karne ka haqUsage rights define what a brand may do with content a creator or photographer has made, beyond the original post. A…
- UTMUTMUTM parameters are short tags added to the end of a link so your own analytics can tell where each visitor came from.…
V · 3
- Vector filelogo ki asal fileA vector file stores a design as mathematical shapes and paths rather than as a grid of pixels, so it can be scaled to…
- Verification badgeblue tickA verification badge is the tick a platform puts next to an account name to confirm it is who it claims to be. The…
- View-through conversionview through conversionA view-through conversion is a conversion credited to an ad that the person saw but did not click. If someone watches…
W · 8
- Watch hours threshold4000 hoursThe watch hours threshold is the amount of viewing a YouTube channel must accumulate before it can apply to the Partner…
- Watch timewatch timeWatch time is the total number of minutes or hours people spent watching your videos, added together across everyone.…
- WatermarkwatermarkA watermark is a logo, handle or platform badge sitting on top of a video, and there are two very different kinds. Your…
- Web hostinghostingWeb hosting is the rented server space where a website's files and database live and from which pages are sent to…
- Website backupwebsite ka backupA website backup is a complete saved copy of a site's files and database from a particular moment, kept somewhere…
- WhatsApp Business APIWhatsApp APIThe WhatsApp Business API, now officially called the WhatsApp Business Platform, is Meta's version of WhatsApp for…
- WhatsApp catalogueWhatsApp catalogA WhatsApp catalogue is a product or service menu attached to a WhatsApp Business profile, where each item has photos,…
- Whitelisting (partnership ads)creator ke account se adWhitelisting is the practice of a brand running paid ads through a creator's account, so the ad shows the creator's…
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