Glossary · branding
What is Vector file?
A vector file stores a design as mathematical shapes and paths rather than as a grid of pixels, so it can be scaled to any size without becoming blurry. Common vector formats are SVG, AI (Adobe Illustrator), EPS and vector PDF. A raster file such as a JPG or PNG is made of pixels and loses quality when enlarged. Logos should always exist as vectors, because the same mark has to work on a visiting card, a website icon, a shop sign and a vehicle wrap. When a designer delivers a logo, the vector source files are the real deliverable; a PNG alone means every future enlargement will look worse or require redrawing.
What does Vector file mean for a business in Pakistan?
Many Pakistani businesses only have their logo as a low-resolution JPG sent on WhatsApp years ago, which then gets traced badly every time a signboard or uniform is made. Asking any designer in Islamabad or Rawalpindi for SVG and AI files at handover avoids paying to redraw it later.
A worked example
A hypothetical Saddar pharmacy needs a large illuminated sign and sends the sign-maker its only logo file, a small JPG. Enlarged, the edges are jagged and the text is fuzzy. A designer redraws it as an SVG; from then on, the pharmacy sends that file for every sign, bag and print job.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Brand guidelinesbrand guideBrand guidelines, sometimes called a brand book or style guide, are the written rules for how a brand looks and sounds everywhere it appears. A…
- Colour palettebrand ke rangA brand colour palette is the fixed set of colours a brand uses, each defined with exact codes: HEX and RGB for screens, CMYK for print, and…
- Typographyfont ka intikhabTypography is the choice and arrangement of type: which typefaces a brand uses, at what sizes and weights, with what spacing between letters and…
- ThumbnailthumbnailA thumbnail is the still image that represents your video before anyone presses play, and together with the title it decides whether the video gets…
- Aspect ratioaspect ratioAspect ratio is the shape of the frame, written as width to height. Three matter now: 16:9 for landscape YouTube and Facebook video, 9:16 for the…
Vector file — quick answers
What does Vector file mean?
A vector file stores a design as mathematical shapes and paths rather than as a grid of pixels, so it can be scaled to any size without becoming blurry. Common vector formats are SVG, AI (Adobe Illustrator), EPS and vector PDF.
Vector file ko Urdu mein kya kehte hain?
ویکٹر فائل — though in practice almost everyone in Pakistan says "logo ki asal file". Many Pakistani businesses only have their logo as a low-resolution JPG sent on WhatsApp years ago, which then gets traced badly every time a signboard or uniform is made.
Why does Vector file matter for a business in Pakistan?
Many Pakistani businesses only have their logo as a low-resolution JPG sent on WhatsApp years ago, which then gets traced badly every time a signboard or uniform is made. Asking any designer in Islamabad or Rawalpindi for SVG and AI files at handover avoids paying to redraw it later.
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