Glossary · creator-partnerships
What is Affiliate?
An affiliate is a partner who earns a commission only when they produce an actual sale, tracked through a unique discount code or link tied to their name. Nothing is paid up front, which makes it the lowest-risk way to work with creators and the hardest to get anyone to agree to. You set the commission rate, the tracking method and the payout schedule; they decide how much effort to put in. It fits businesses with a real margin and a countable sale, and fits badly where deals are negotiated one at a time, since there is nothing clean to attach a percentage to.
What does Affiliate mean for a business in Pakistan?
It works well for online sellers with a checkout, including anyone already using Daraz's affiliate programme, and awkwardly for service businesses that close every deal in a WhatsApp conversation. Two local rules keep it sane: pay after delivery rather than after the order, because cash-on-delivery returns would otherwise have you paying commission on parcels that came back, and settle monthly by JazzCash or Easypaisa so creators are not chasing you.
A worked example
A Rawalpindi skincare brand gives 20 creators a code worth 10 percent off and pays 12 percent commission on delivered orders. In one month the codes produce 200 orders worth PKR 600,000. Thirty-two return undelivered, leaving PKR 504,000 delivered, and the brand pays out PKR 60,480 by Easypaisa.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Influencer marketinginfluencer marketingInfluencer marketing is working with people who already hold an audience so that your product appears inside content those followers trust. Creators…
- Barter dealbarter / collabA barter deal is a collaboration where a creator receives your product or service instead of cash. It suits businesses whose marginal cost is low and…
- AttributionattributionAttribution is the set of rules that decides which ad gets the credit when a sale happens. Every platform applies its own rules and every platform…
- ROASROASROAS means return on ad spend: the sales value credited to your ads divided by what you paid for them, written as a multiple. A 4.0 ROAS means every…
- ConversionconversionA conversion is one completed action that you have decided counts as a result. Nothing about it is automatic — you pick the action, and the platform…
Affiliate — quick answers
What does Affiliate mean?
An affiliate is a partner who earns a commission only when they produce an actual sale, tracked through a unique discount code or link tied to their name. Nothing is paid up front, which makes it the lowest-risk way to work with creators and the hardest to get anyone to agree to.
Affiliate ko Urdu mein kya kehte hain?
ایفیلی ایٹ — though in practice almost everyone in Pakistan says "affiliate". It works well for online sellers with a checkout, including anyone already using Daraz's affiliate programme, and awkwardly for service businesses that close every deal in a WhatsApp conversation.
Why does Affiliate matter for a business in Pakistan?
It works well for online sellers with a checkout, including anyone already using Daraz's affiliate programme, and awkwardly for service businesses that close every deal in a WhatsApp conversation. Two local rules keep it sane: pay after delivery rather than after the order, because cash-on-delivery returns would otherwise have you paying commission on parcels that came back, and settle monthly by JazzCash or Easypaisa so creators are not chasing you.
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