Glossary · audiences
What is Remarketing?
Remarketing is going back to people you already have a direct relationship with — past customers, your own phone list, people who once bought and drifted away. Many people use the word interchangeably with retargeting, and the platforms are inconsistent too, but the useful distinction is who owns the connection: retargeting runs on data the ad platform recorded about anonymous browsing, while remarketing runs on contacts you hold yourself and could reach even if every ad account vanished tomorrow. That makes it the cheapest marketing available. Someone who has already paid you once needs no convincing that you exist, deliver, or answer your phone.
What does Remarketing mean for a business in Pakistan?
Your order book is the asset. Numbers collected at the counter, on delivery slips or in JazzCash and Easypaisa records can be reached through a WhatsApp broadcast for nothing at all, as long as those customers opted in and you keep it occasional. Eid, wedding season and the start of a school term are the natural moments — the same message sent every fortnight gets you blocked.
A worked example
A Chandni Chowk bakery pulls 900 numbers from its order book and sends one WhatsApp broadcast eight days before Eid: 'Eid cake orders close on the 27th — 2 lb from PKR 3,500.' It gets 62 replies and 31 confirmed orders, PKR 108,500 in a single day, with zero ad spend behind it.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- RetargetingretargetingRetargeting is showing ads specifically to people who have already interacted with you somewhere the ad platform can see — watched your video,…
- Custom audiencecustom audienceA custom audience is a defined list of specific people you already have some connection with, assembled either from data you upload or from activity…
- ConversionconversionA conversion is one completed action that you have decided counts as a result. Nothing about it is automatic — you pick the action, and the platform…
- Lead magnetlead magnetA lead magnet is something genuinely useful that you give away in exchange for a contact detail. A price list, a checklist, a sample lesson, a…
- CPACPACPA means cost per action — the money spent divided by the number of completed results you decided to count. The action is whatever you defined it…
Remarketing — quick answers
What does Remarketing mean?
Remarketing is going back to people you already have a direct relationship with — past customers, your own phone list, people who once bought and drifted away. Many people use the word interchangeably with retargeting, and the platforms are inconsistent too, but the useful distinction is who owns the connection: retargeting runs on data the ad platform recorded about anonymous browsing, while remarketing runs on contacts you hold yourself and could reach even if every ad account vanished tomorrow.
Remarketing ko Urdu mein kya kehte hain?
ری مارکیٹنگ — though in practice almost everyone in Pakistan says "remarketing". Your order book is the asset.
Why does Remarketing matter for a business in Pakistan?
Your order book is the asset. Numbers collected at the counter, on delivery slips or in JazzCash and Easypaisa records can be reached through a WhatsApp broadcast for nothing at all, as long as those customers opted in and you keep it occasional. Eid, wedding season and the start of a school term are the natural moments — the same message sent every fortnight gets you blocked.
Checked and updated
Next step
Would you rather someone just handled this?
Understanding the terms is useful. Doing the work every day is the hard part — and that is what we do, from PKR 15,000 a month.
WhatsApp us