Glossary · marketplace
What is Product listing optimisation?
Product listing optimisation is the work of improving a marketplace product page so it is found more often in the marketplace's own search and turns more of its visitors into buyers. It covers the title (the words shoppers actually search, in a readable order), the main image and gallery, the highlights or key features, the full description, variants such as size and colour, the category chosen, and the attributes filled in. On Daraz, missing attributes can stop a product appearing when shoppers filter by brand, size or material. Optimisation is never finished; reading which search terms bring traffic and which questions buyers ask in reviews shows what to change next.
What does Product listing optimisation mean for a business in Pakistan?
Pakistani shoppers search Daraz in a mix of English and transliterated words — 'lawn suit 3 piece', 'khaddar', 'pressure cooker 7 litre'. A listing titled only with a brand code like 'ABC-2241 Premium' is invisible to these searches however good the product is.
A worked example
Say a kitchenware seller retitles 'Model KC-7 Cooker' as 'Pressure Cooker 7 Litre Aluminium with Safety Valve – Gas and Electric Stove'. He adds a photo showing the size next to a hand, fills in the capacity and material attributes, and adds the Urdu care note to the description.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Sponsored Discovery (Daraz ads)Daraz adsSponsored Discovery is Daraz's pay-per-click advertising tool for sellers. It places your products in prominent positions on Daraz, such as search…
- Seller ratingseller ratingOn Daraz and similar marketplaces, the seller rating is the public score that shows how a store has treated its buyers, built from customer feedback…
- KeywordkeywordA keyword is the actual phrase a person types into a search box — one word or eight, it does not matter, the word keyword just means the query. It…
- CreativecreativeThe creative is the thing a person actually sees and hears — the video or image, the first frame, the words burned on screen, the voice-over, the…
- Search intentsearch intentSearch intent is what the person actually wants when they type a phrase — information, a specific site, a comparison, or to buy right now. Two…
Product listing optimisation — quick answers
What does Product listing optimisation mean?
Product listing optimisation is the work of improving a marketplace product page so it is found more often in the marketplace's own search and turns more of its visitors into buyers. It covers the title (the words shoppers actually search, in a readable order), the main image and gallery, the highlights or key features, the full description, variants such as size and colour, the category chosen, and the attributes filled in.
Product listing optimisation ko Urdu mein kya kehte hain?
پروڈکٹ لسٹنگ کی بہتری — though in practice almost everyone in Pakistan says "listing theek karna". Pakistani shoppers search Daraz in a mix of English and transliterated words — 'lawn suit 3 piece', 'khaddar', 'pressure cooker 7 litre'.
Why does Product listing optimisation matter for a business in Pakistan?
Pakistani shoppers search Daraz in a mix of English and transliterated words — 'lawn suit 3 piece', 'khaddar', 'pressure cooker 7 litre'. A listing titled only with a brand code like 'ABC-2241 Premium' is invisible to these searches however good the product is.
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