Glossary · search-seo
What is SEO?
SEO is the work of making a website turn up in Google's unpaid results when someone searches for what you sell. It has three parts: technical work so Google can reach and read your pages, content work so those pages actually answer what people type, and off-page work so other sites vouch for you. None of it is paid placement — you are not buying the slot, you are earning it, which is why it takes weeks rather than hours. The trade is that a page which ranks keeps bringing people in long after you stop paying, whereas an ad stops the day the budget runs out.
What does SEO mean for a business in Pakistan?
Most Islamabad businesses discover SEO after months of Facebook boosts that stop working the moment the card is declined. Search volume here is smaller than Karachi or Lahore, but so is the competition — a Blue Area accounting firm can reach page one for a phrase like tax filing services Islamabad in a few months. People usually type in English even when they speak Urdu at home.
A worked example
A G-11 physiotherapy clinic has 6 pages and gets around 40 Google visits a month. After a page per service and a properly filled Google Business Profile, that reaches roughly 300 visits over four months. At a 5% enquiry rate that is 15 enquiries a month against the Business bundle at PKR 25,000 — under PKR 1,700 per enquiry.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- KeywordkeywordA keyword is the actual phrase a person types into a search box — one word or eight, it does not matter, the word keyword just means the query. It…
- Search intentsearch intentSearch intent is what the person actually wants when they type a phrase — information, a specific site, a comparison, or to buy right now. Two…
- IndexingindexingIndexing is Google storing a copy of your page so it can be shown in results. It is the step after crawling: a bot visits the page, then Google…
- BacklinkbacklinkA backlink is a link from someone else's website to yours. Search engines treat it as a vote: if a university, a newspaper and three respected blogs…
- YouTube SEOYouTube SEOYouTube SEO is optimising for YouTube's own systems, which are not Google's. Two things drive views: search, where the title, description, spoken…
- AEOAEOAEO, answer engine optimisation, is writing so a machine can lift a clean answer out of your page and show it to someone who may never click through.…
SEO — quick answers
What does SEO mean?
SEO is the work of making a website turn up in Google's unpaid results when someone searches for what you sell. It has three parts: technical work so Google can reach and read your pages, content work so those pages actually answer what people type, and off-page work so other sites vouch for you.
SEO ko Urdu mein kya kehte hain?
ایس ای او — though in practice almost everyone in Pakistan says "SEO". Most Islamabad businesses discover SEO after months of Facebook boosts that stop working the moment the card is declined.
Why does SEO matter for a business in Pakistan?
Most Islamabad businesses discover SEO after months of Facebook boosts that stop working the moment the card is declined. Search volume here is smaller than Karachi or Lahore, but so is the competition — a Blue Area accounting firm can reach page one for a phrase like tax filing services Islamabad in a few months. People usually type in English even when they speak Urdu at home.
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Would you rather someone just handled this?
Understanding the terms is useful. Doing the work every day is the hard part — and that is what we do, from PKR 15,000 a month.
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