Glossary · on-page-seo
What is Internal link?
An internal link is a link from one page of your website to another page on the same site. Menus, footers and links inside paragraphs all count. Internal links do three jobs: they help visitors find the next useful page, they help search engines discover pages and understand how they relate, and they pass some of a strong page's weight to weaker ones. A page with no internal links pointing at it is hard for Google to find and is treated as unimportant. Internal linking is the cheapest SEO work there is, because you control every link yourself.
What does Internal link mean for a business in Pakistan?
Small Pakistani business sites are often built as five pages linked only from the menu, with service detail locked inside one long page. Adding a page per service and linking between them in the body text, the way a person would explain things, is often the first change that moves rankings for an Islamabad site, before any outside links are bought or chased.
A worked example
A Chaklala Scheme III dental clinic adds a braces page. It links to it from the homepage service list, from the existing teeth whitening page in a sentence about smile treatments, and from a blog post about children's dental visits. The braces page now has three internal links and is indexed within days instead of waiting for Google to stumble across it.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Anchor textlink ka textAnchor text is the visible, clickable wording of a link. In a sentence like read our guide to visa photographs, the anchor text is visa photographs.…
- Orphan pageakela pageAn orphan page is a page on your website that no other page links to. Visitors can only reach it if they know the address, and search engines may…
- CrawlingcrawlingCrawling is a search engine's bot fetching your pages by following links — the same way a person clicks around a site, but automated and far faster.…
- Topical authoritytopical authorityTopical authority is the informal SEO idea that a site which covers a subject thoroughly, across many connected pages, earns more trust on that…
- SitemapsitemapA sitemap is an XML file listing the URLs on your site that you want search engines to know about, usually sitting at /sitemap.xml. It is a…
Internal link — quick answers
What does Internal link mean?
An internal link is a link from one page of your website to another page on the same site. Menus, footers and links inside paragraphs all count.
Internal link ko Urdu mein kya kehte hain?
انٹرنل لنک — though in practice almost everyone in Pakistan says "internal link". Small Pakistani business sites are often built as five pages linked only from the menu, with service detail locked inside one long page.
Why does Internal link matter for a business in Pakistan?
Small Pakistani business sites are often built as five pages linked only from the menu, with service detail locked inside one long page. Adding a page per service and linking between them in the body text, the way a person would explain things, is often the first change that moves rankings for an Islamabad site, before any outside links are bought or chased.
Checked and updated
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