Glossary · audiences
What is Lookalike audience?
A lookalike audience is a brand-new group of strangers that the platform assembles by finding people who resemble a source list you provide. You supply the seed — buyers, leads, video viewers, page engagers — and the system looks for behavioural patterns shared by that seed, then finds others who match. Size is expressed as a percentage of a country's users: a 1 percent lookalike is the closest match and the smallest, and larger percentages loosen the resemblance for more volume. The seed decides everything. A list of your best customers produces a useful audience; a list of giveaway entrants produces an audience of people who like giveaways.
What does Lookalike audience mean for a business in Pakistan?
Two things matter locally. First, most small pages do not have a thousand real buyers to seed from, so build the seed out of engaged video viewers instead of forcing a thin customer list. Second, lookalikes are generated per country, so a Pakistan lookalike covers Karachi to Peshawar. Always layer Islamabad and Rawalpindi on top, or you will pay to reach people who can never walk into your shop.
A worked example
A Rawalpindi lawn seller uploads 1,800 past customer numbers. Meta matches 1,240 and builds a 1 percent lookalike of roughly 2.2 million people across Pakistan. Adding a geography and age layer — twin cities, women 25–45 — cuts it to about 310,000, and that is the version that actually produces orders.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Custom audiencecustom audienceA custom audience is a defined list of specific people you already have some connection with, assembled either from data you upload or from activity…
- RetargetingretargetingRetargeting is showing ads specifically to people who have already interacted with you somewhere the ad platform can see — watched your video,…
- Ad setad setAn ad set is the middle layer of a Meta campaign, sitting between the campaign and the individual ads. The campaign holds the goal, the ads hold the…
- PixelpixelA pixel is a small piece of tracking code placed on your website that reports back to the ad platform what visitors did there. Meta now bundles it…
- CPACPACPA means cost per action — the money spent divided by the number of completed results you decided to count. The action is whatever you defined it…
Lookalike audience — quick answers
What does Lookalike audience mean?
A lookalike audience is a brand-new group of strangers that the platform assembles by finding people who resemble a source list you provide. You supply the seed — buyers, leads, video viewers, page engagers — and the system looks for behavioural patterns shared by that seed, then finds others who match.
Lookalike audience ko Urdu mein kya kehte hain?
لُک الائیک آڈیئنس — though in practice almost everyone in Pakistan says "lookalike audience". Two things matter locally.
Why does Lookalike audience matter for a business in Pakistan?
Two things matter locally. First, most small pages do not have a thousand real buyers to seed from, so build the seed out of engaged video viewers instead of forcing a thin customer list. Second, lookalikes are generated per country, so a Pakistan lookalike covers Karachi to Peshawar. Always layer Islamabad and Rawalpindi on top, or you will pay to reach people who can never walk into your shop.
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