Glossary · technical-seo
What is Rich results?
Rich results are Google search listings that show more than the usual title, address and description: star ratings, prices and stock, recipe times, event dates, breadcrumbs, video thumbnails and similar extras. They are mostly driven by structured data on the page, but adding markup only makes a page eligible; Google decides whether to show them. Google has narrowed some types over time, for example limiting FAQ rich results to well-known authoritative sites and dropping HowTo results. The Rich Results Test and Search Console's enhancement reports show whether markup is valid and which types are in use.
What does Rich results mean for a business in Pakistan?
For Pakistani online shops, product rich results showing the price in rupees and in-stock status are the ones most worth having, since price is often the first thing buyers here look for. Star ratings for a business's own services are no longer shown for self-written reviews about the business itself, a rule many local SEO sellers still ignore.
A worked example
A Faisalabad bedsheet seller adds Product schema with price in PKR, availability and the brand name to its 80 product pages. The Rich Results Test passes them. Over the following weeks, some of its listings in Google start showing the price and In stock beneath the title, which competing listings without markup do not.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Schema markupschema markupSchema markup is structured data added to a page in a fixed vocabulary, so machines can read facts instead of guessing at sentences. Usually written…
- Product schemaproduct schemaProduct schema is structured data, using the Product type from schema.org, that describes an item for sale in a way machines can read: its name,…
- FAQ schemaFAQ schemaFAQ schema is structured data, using the FAQPage type from schema.org, that marks up a list of questions and answers on a page so machines can read…
- LocalBusiness schemaLocalBusiness schemaLocalBusiness schema is a block of structured data, written in a standard vocabulary from schema.org, that states a business's facts in a form…
- SERPsearch results pageSERP stands for search engine results page, the whole screen Google shows after someone presses enter. It used to be ten blue links. Today the same…
Rich results — quick answers
What does Rich results mean?
Rich results are Google search listings that show more than the usual title, address and description: star ratings, prices and stock, recipe times, event dates, breadcrumbs, video thumbnails and similar extras. They are mostly driven by structured data on the page, but adding markup only makes a page eligible; Google decides whether to show them.
Rich results ko Urdu mein kya kehte hain?
رچ رزلٹس — though in practice almost everyone in Pakistan says "rich results". For Pakistani online shops, product rich results showing the price in rupees and in-stock status are the ones most worth having, since price is often the first thing buyers here look for.
Why does Rich results matter for a business in Pakistan?
For Pakistani online shops, product rich results showing the price in rupees and in-stock status are the ones most worth having, since price is often the first thing buyers here look for. Star ratings for a business's own services are no longer shown for self-written reviews about the business itself, a rule many local SEO sellers still ignore.
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