Glossary · audiences
What is Custom audience?
A custom audience is a defined list of specific people you already have some connection with, assembled either from data you upload or from activity the platform recorded. The uploaded kind starts with your own records — phone numbers, email addresses, order history — which are scrambled before they leave your computer and matched against accounts on the other side. The platform-built kind is generated from video views, profile engagement, lead-form opens or pixel events. Custom audiences do two jobs: they are the group you advertise to directly, and they are the seed you hand over when you want the system to go and find more people like them.
What does Custom audience mean for a business in Pakistan?
Phone numbers are the strongest seed in Pakistan, because nearly every account here is tied to a mobile number rather than an email address. Format matters more than people expect — a list saved as 0300 numbers matches far worse than the same list exported with the +92 country code. Your point-of-sale export, your order book and your delivery records are all legitimate sources of your own customers' numbers.
A worked example
A Committee Chowk optician exports 3,400 numbers from its billing software. Uploaded in 03xx format it matches 41 percent — 1,394 people. Re-exported as +923xx it matches 68 percent — 2,312 people. Nearly a thousand extra reachable customers, for ten minutes of work and no extra rupees.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Lookalike audiencelookalike audienceA lookalike audience is a brand-new group of strangers that the platform assembles by finding people who resemble a source list you provide. You…
- RetargetingretargetingRetargeting is showing ads specifically to people who have already interacted with you somewhere the ad platform can see — watched your video,…
- PixelpixelA pixel is a small piece of tracking code placed on your website that reports back to the ad platform what visitors did there. Meta now bundles it…
- RemarketingremarketingRemarketing is going back to people you already have a direct relationship with — past customers, your own phone list, people who once bought and…
- Ad setad setAn ad set is the middle layer of a Meta campaign, sitting between the campaign and the individual ads. The campaign holds the goal, the ads hold the…
Custom audience — quick answers
What does Custom audience mean?
A custom audience is a defined list of specific people you already have some connection with, assembled either from data you upload or from activity the platform recorded. The uploaded kind starts with your own records — phone numbers, email addresses, order history — which are scrambled before they leave your computer and matched against accounts on the other side.
Custom audience ko Urdu mein kya kehte hain?
کسٹم آڈیئنس — though in practice almost everyone in Pakistan says "custom audience". Phone numbers are the strongest seed in Pakistan, because nearly every account here is tied to a mobile number rather than an email address.
Why does Custom audience matter for a business in Pakistan?
Phone numbers are the strongest seed in Pakistan, because nearly every account here is tied to a mobile number rather than an email address. Format matters more than people expect — a list saved as 0300 numbers matches far worse than the same list exported with the +92 country code. Your point-of-sale export, your order book and your delivery records are all legitimate sources of your own customers' numbers.
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