Glossary · keywords
What is Keyword cannibalisation?
Keyword cannibalisation happens when two or more pages on the same website target the same search phrase and end up competing with each other. Google cannot tell which one you want to rank, so it swaps between them, or ranks neither as well as one strong page would. It usually creeps in over time: a service page, then a blog post on the same topic, then a city page that repeats both. The fix is to decide which page owns the phrase, merge or redirect the duplicates into it, and make the other pages link to it instead of chasing the same words.
What does Keyword cannibalisation mean for a business in Pakistan?
It is common on Pakistani business sites where blogs were written to a monthly quota. A clinic ends up with five posts called something like best skin specialist Islamabad, all thin, all fighting the actual service page. Merging them into one solid page often helps more than writing a sixth.
A worked example
A Rawalpindi movers company has a home page, a services page and three blog posts all aiming at house shifting Rawalpindi. Search Console shows Google rotating between four of them, each around position 15. The company folds the blog content into one shifting page, redirects the old posts to it, and that single page now collects every signal the five were splitting.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- KeywordkeywordA keyword is the actual phrase a person types into a search box — one word or eight, it does not matter, the word keyword just means the query. It…
- Duplicate contentduplicate contentDuplicate content is the same or nearly the same text appearing at more than one web address, either on your own site or across different sites.…
- 301 redirect301 redirectA 301 redirect is a permanent instruction from a server that a page has moved to a new address. Browsers send visitors straight to the new address,…
- Canonical tagcanonical tagA canonical tag is a line in a page's HTML head, written as link rel="canonical", that tells search engines which web address is the main version of…
- Internal linkinternal linkAn internal link is a link from one page of your website to another page on the same site. Menus, footers and links inside paragraphs all count.…
Keyword cannibalisation — quick answers
What does Keyword cannibalisation mean?
Keyword cannibalisation happens when two or more pages on the same website target the same search phrase and end up competing with each other. Google cannot tell which one you want to rank, so it swaps between them, or ranks neither as well as one strong page would.
Keyword cannibalisation ko Urdu mein kya kehte hain?
کی ورڈ کینیبلائزیشن — though in practice almost everyone in Pakistan says "keyword cannibalisation". It is common on Pakistani business sites where blogs were written to a monthly quota.
Why does Keyword cannibalisation matter for a business in Pakistan?
It is common on Pakistani business sites where blogs were written to a monthly quota. A clinic ends up with five posts called something like best skin specialist Islamabad, all thin, all fighting the actual service page. Merging them into one solid page often helps more than writing a sixth.
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