YouTube growth
A thumbnail is the small picture that decides whether someone taps your video, and most people in Pakistan see it on a phone at roughly the size of a matchbox. We design for that size: one face or object, a few large words, strong contrast, and a promise the title and the video both keep.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Deliverables
A thumbnail works on a phone when it can be understood in under a second at small size. That usually means one clear face or object, three or four words at most, and colours that stand apart from YouTube's white or dark background. Detail that looks fine on a laptop in F-7 vanishes on a phone.
No, they should make one promise together without repeating each other. If the title reads 'Bahria Town Phase 8 plots explained', the thumbnail can show the map and one word rather than the same sentence. The video's opening then has to deliver that promise, or viewers leave and YouTube shows it to fewer people.
Yes, on many channels. YouTube Studio's Test & Compare lets you upload up to three thumbnails for one video and picks a winner by watch time share, not just clicks. It is not offered on every channel or video type, so where it is missing we compare click-through before and after a change instead.
Process
STEP 1
We read the title and watch the video, then decide the single idea the thumbnail has to say in one look.
STEP 2
You send a few photos taken specifically for the thumbnail, not screenshots from the video, or we take them while we are at your shoot.
STEP 3
We design at full size, then check it shrunk down beside other videos on a phone, in both light and dark mode.
STEP 4
Where YouTube's Test & Compare is available on your channel we run the alternatives; elsewhere we compare click-through before and after a swap.
Price
The Starter package includes eight thumbnails or graphics a month; channels uploading more often, or wanting old thumbnails redone in bulk, are quoted separately.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usThey win the click and lose the viewer. A thumbnail promising something the video does not deliver gets tapped, then abandoned in the first seconds, and YouTube reads that as a poor match. Exaggeration is fine; a promise the video breaks is not. We keep the thumbnail honest and make it louder instead.
Not always. Faces help on personal channels, commentary and tutorials, because viewers return for the person. For product reviews, food, property tours and car channels, the object can carry it. If you are camera-shy, we design around hands, products or locations instead of a face.
Yes, and it is often worth it on older videos that still collect impressions but few clicks. We pick those from your analytics rather than redoing everything. The one-time channel audit includes rewrites of your last five titles and thumbnails, which is a low-risk way to see the difference first.
Related
Library
Next step
Send your link or a two-line description on WhatsApp. We reply with what we would do first and which package fits, usually under 2 hours in working hours.
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