Paid advertising
Google Ads puts your business at the top of search results at the moment someone types the problem you solve, such as an AC repair in E-11 or a lawyer near the district courts. We build the campaigns, choose the keywords, set up call and form tracking, and prune wasted searches every week. Ad spend is billed by Google separately.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Deliverables
Google Ads is worth it when people already search for your service by name, like 'physiotherapist in F-10' or 'car rental Rawalpindi'. It is weak for products nobody thinks to search for, such as a new snack brand. In those cases the money usually works harder in Instagram or TikTok feeds.
Google lets you target a city, a drawn radius around a pin, or a list of locations, and exclude the rest. A clinic in I-8 might target a few kilometres around the building plus the neighbouring sectors while excluding Rawalpindi entirely. We also set ads to show only to people located there, not people merely interested in Islamabad.
Google Ads wastes money when broad keywords match irrelevant searches, when nobody tracks which clicks became calls, or when the landing page is slow on a phone. Searches like 'free', 'jobs' or 'course PDF' quietly eat budgets in Pakistan. A weekly negative keyword list and working conversion tracking fix most of it.
Process
STEP 1
We look at whether people in the twin cities actually search for your service and in what words, before spending anything.
STEP 2
Calls, form fills and WhatsApp taps are tracked before the first ad goes live, so the very first report means something.
STEP 3
A small set of exact and phrase keywords, one location, sensible bids, and ad schedules that match your opening hours.
STEP 4
Every week we read the search terms, block the junk, and only widen keywords or areas that brought real enquiries.
Price
Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usYes, often better than form ads, because many people here would rather ring than type. Call ads show your number directly in the result and the tap dials it. We set them to run only during your working hours so calls are never missed after closing time.
You can, using call-only ads or by pointing to your Google Business Profile, but a fast one-page site converts better and lets us track forms and WhatsApp taps. If you have no site, we usually suggest a simple landing page before scaling spend.
Because anyone can bid on your brand name as a keyword. A small brand campaign on your own name is usually cheap, since Google rewards relevance, and it keeps the top spot yours. We set one up when the search terms show competitors appearing there.
Related
Library
Next step
Send your link or a two-line description on WhatsApp. We reply with what we would do first and which package fits, usually under 2 hours in working hours.
WhatsApp us
