Glossary · messaging-automation
What is WhatsApp catalogue?
A WhatsApp catalogue is a product or service menu attached to a WhatsApp Business profile, where each item has photos, a price, a description and optionally a link. Customers can browse it from your profile or from a link you share, and add items to a cart they send you as a message. It saves resending the same photos to every enquirer and keeps prices consistent. The catalogue does not take payment by itself; the sale is still finished in the chat. It can also be connected to a Meta commerce catalogue so the same products appear in Facebook and Instagram shops and ads.
What does WhatsApp catalogue mean for a business in Pakistan?
For home-based sellers and small shops in Pakistan, the catalogue often replaces a website entirely. Keeping it current matters: an item marked available that sold out yesterday, or a price that changed after budget season, starts every chat with an apology.
A worked example
Imagine a home baker in Bahria Town Phase 8 lists 12 cakes in her catalogue, each with size, price and the two-day advance-order note. When someone asks 'Menu bhej dein', she sends the catalogue link instead of 12 photos, and the customer replies with a cart containing their chosen cake.
Terms that go with this one
These come up in the same conversations and are worth reading together.
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- Quick repliesquick replyQuick replies are saved message shortcuts in the WhatsApp Business app (and in most shared inboxes) that let you insert a full prepared answer by…
- WhatsApp Business APIWhatsApp APIThe WhatsApp Business API, now officially called the WhatsApp Business Platform, is Meta's version of WhatsApp for businesses that need more than one…
- Call to actionCTA / call to actionA call to action is the instruction telling someone the exact next thing to do. It is both the button and the sentence, and vague ones cost real…
- Landing pagelanding pageA landing page is the single page someone arrives on after clicking your ad, built to get one specific action and nothing else. It is not your…
WhatsApp catalogue — quick answers
What does WhatsApp catalogue mean?
A WhatsApp catalogue is a product or service menu attached to a WhatsApp Business profile, where each item has photos, a price, a description and optionally a link. Customers can browse it from your profile or from a link you share, and add items to a cart they send you as a message.
WhatsApp catalogue ko Urdu mein kya kehte hain?
واٹس ایپ کیٹلاگ — though in practice almost everyone in Pakistan says "WhatsApp catalog". For home-based sellers and small shops in Pakistan, the catalogue often replaces a website entirely.
Why does WhatsApp catalogue matter for a business in Pakistan?
For home-based sellers and small shops in Pakistan, the catalogue often replaces a website entirely. Keeping it current matters: an item marked available that sold out yesterday, or a price that changed after budget season, starts every chat with an apology.
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