Glossary · marketplace
What is Sponsored Discovery (Daraz ads)?
Sponsored Discovery is Daraz's pay-per-click advertising tool for sellers. It places your products in prominent positions on Daraz, such as search results and product recommendation slots, marked as sponsored. You choose the products, set a daily budget and bid, and pay when shoppers click through to your listing. Like any marketplace ad, it can only amplify a listing; it cannot fix one. If the product page has weak photos, a thin title, few reviews or a price far above similar sellers, sponsored clicks arrive and leave. Results are best judged on orders and margin per click in the seller centre reports, not on impressions.
What does Sponsored Discovery (Daraz ads) mean for a business in Pakistan?
Daraz shoppers compare a handful of near-identical listings quickly, often on price and rating. Sponsoring a product with no reviews yet tends to burn budget; many sellers first build a few genuine ratings through organic sales and vouchers, then sponsor the listings that already convert.
A worked example
Suppose a Rawalpindi seller of phone accessories sponsors two power banks with the same daily budget. One has 120 ratings and clear photos; the other has 3 ratings. After two weeks, the first has produced most of the orders from similar clicks, so the budget moves to it while the second listing's photos are redone.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Seller ratingseller ratingOn Daraz and similar marketplaces, the seller rating is the public score that shows how a store has treated its buyers, built from customer feedback…
- Product listing optimisationlisting theek karnaProduct listing optimisation is the work of improving a marketplace product page so it is found more often in the marketplace's own search and turns…
- CPCCPCCPC means cost per click: total money spent divided by the number of clicks it bought. Read the label carefully, because Meta reports two versions.…
- Store vouchervoucher codeA store voucher is a discount a seller creates and funds on a marketplace, as opposed to a platform voucher funded by the marketplace itself.…
- Marketplace sale campaign11.11 saleA marketplace sale campaign is a large, platform-wide promotional event such as Daraz's 11.11 and 12.12 sales, along with smaller ones around…
Sponsored Discovery (Daraz ads) — quick answers
What does Sponsored Discovery (Daraz ads) mean?
Sponsored Discovery is Daraz's pay-per-click advertising tool for sellers. It places your products in prominent positions on Daraz, such as search results and product recommendation slots, marked as sponsored.
Sponsored Discovery (Daraz ads) ko Urdu mein kya kehte hain?
اسپانسرڈ ڈسکوری — though in practice almost everyone in Pakistan says "Daraz ads". Daraz shoppers compare a handful of near-identical listings quickly, often on price and rating.
Why does Sponsored Discovery (Daraz ads) matter for a business in Pakistan?
Daraz shoppers compare a handful of near-identical listings quickly, often on price and rating. Sponsoring a product with no reviews yet tends to burn budget; many sellers first build a few genuine ratings through organic sales and vouchers, then sponsor the listings that already convert.
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