Library
Everything we know, written down and free to read.
We publish the work rather than gate it. This is what to post for 112 different trades, how each platform behaves in Pakistan, what things actually cost in PKR, and straight answers to the questions people ask us every week. Nothing here needs an email address.
Sections
Where do you want to start?
- Platform growth guides461What actually works on each platform, written for one trade at a time.
- Questions answeredThe things people ask us on WhatsApp, answered properly and free to read.
- What things cost in PKRReal price ranges for editing, management, ads, websites and more.
- ComparisonsAgency or freelancer, TikTok or Instagram, organic or paid — with a verdict.
- GlossaryEvery term explained in plain English, with the Urdu and a worked example.
- Hashtags by trade224Tag sets grouped by the job each tag does, with the city and Urdu ones people use.
- Hooks & captions224Opening lines and captions written trade by trade, with Roman Urdu versions.
- Free calculatorsWork out earnings, engagement rate, budgets and timelines yourself.
- Areas we cover40Islamabad sectors and Rawalpindi districts, and what sells in each.
- ArticlesLonger pieces on cost, choosing an agency and how the platforms behave.
By trade
Find your line of work
Each trade has its own page for each city — what to post, which platform first, what a customer is worth and what management costs.
Health & medical · 16
Beauty & fitness · 10
Food & restaurants · 10
Property & home services · 10
Education & training · 10
Professional services · 12
Retail & online selling · 10
Creators · 14
Coaches & personal brands · 8
By platform
Or start from the platform
- YouTube85YouTube is the only platform here that pays Pakistani creators directly and keeps working for years. A video you upload today can still bring viewers in 2029. For a business it is the trust engine — someone searches your name, finds a twelve-minute video of you explaining something properly, and turns up already convinced.
- TikTok99TikTok is where an unknown shop in Rawalpindi can pull 300,000 views on its third video. Nobody has to follow you first. For food stalls, salons, clothing brands and property tours it is the cheapest attention in Pakistan. The money does not come from TikTok though — it comes from the DMs and the WhatsApp number in your bio.
- Instagram92Instagram is where Pakistan shops. A bride picks her makeup artist from a Reel, a mother orders lawn suits from a Story, a gym signs a member from a DM. It is a catalogue, a shopfront and a customer service desk at the same time. If people look before they buy, you need it.
- Facebook103Everyone in Pakistan still quietly uses Facebook — parents, plot dealers, car buyers, most of Rawalpindi. It is where a forty-five-year-old man looks for a plot in Bahria, where furniture gets sold inside groups, and where your post ends up as a WhatsApp forward. Older audience, bigger wallets, and ads that cost far less than Instagram.
- LinkedIn15LinkedIn is how Pakistanis get paid in dollars. Software houses in I-9, freelancers working from Bahria and consultants in Blue Area find overseas clients here, and HR managers read your profile before they call you. Nobody sells biryani on LinkedIn. But if your customer is a company or a recruiter, this is the only room they sit in.
- WhatsApp Channels67Everyone in Pakistan is already on WhatsApp — the shopkeeper, the doctor, the plot dealer, your mother. A Channel is one-way broadcast: people follow, you send updates, and nobody sees anybody else's number. It is the only place your message arrives as a notification instead of fighting for space in a feed.