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Twin City Digital

Service

Social media management for Islamabad and Rawalpindi

We run Instagram, TikTok, Facebook and LinkedIn accounts every working day from PKR 15,000 a month — editing your Reels and TikToks, writing captions, posting on schedule, answering DMs and comments, and sending you the real numbers every week.

Platform by platform

Which platform should your business actually be on?

Being on all four badly is worse than being on one properly. This is how we usually decide, and we will tell you honestly if a platform is wrong for what you sell.

Instagram

Salons, clinics, restaurants, clothing brands and personal brands.

Reels carry almost all the reach now, so most of the budget goes there. We also fix the parts people ignore: the name field, which is searchable, the highlights, and the first three seconds of every Reel.

3–5 Reels a week, plus stories on the days you are open.

TikTok

Anyone under forty selling something visual, and almost every food business.

TikTok will still show a brand-new account to thousands of people if the first two seconds hold, which makes it the cheapest place in Pakistan to test whether your idea works at all.

4–7 posts a week — volume matters more here than polish.

Facebook

Local shops, property, clinics and anyone selling to over-thirties in the twin cities.

Still where most buying conversations in Rawalpindi actually happen, especially through groups, Marketplace and page messages. We treat replies as the main job, not the posts.

3–4 posts a week, plus daily message replies.

LinkedIn

Consultants, lawyers, accountants, recruiters and software houses.

Low volume, high value. One good post a week from a named person beats five from a company page, so we ghost-write in your voice and you approve before anything goes out.

1–2 posts a week from your personal profile.

Scope and price

What do you get for PKR 15,000, 35,000 and 70,000 a month?

The difference between the packages is volume and how many platforms we run — not effort or quality. A Starter client gets the same editor as a Pro client.

Social media management — scope by package
StarterGrowthPro
Reels / TikToks edited8 per month12 per monthNear-unlimited (fair use)
Static posts & graphics8 per monthEvery postEvery post
Platforms managed11–22–3
Posting & schedulingDailyDailyDaily
Captions & hashtag researchBasicFullFull
Comment & DM repliesYesYes
StoriesOn posting daysDaily
ReportingMonthlyWeeklyWeekly + dashboard
Price per monthPKR 15,000PKR 35,000PKR 70,000+

Business bundle (from PKR 25,000) adds a website and Google Business Profile on top of social management.

Figures as of August 2026. Source: Twin City Digital price list.

FAQ

What people ask before handing over their page.

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

A loose stack of paper speech-bubble cut-outs in ink, saffron, rose and blue on a paper-white surface.
Ask us something not on this list →
How much does social media management cost in Islamabad?

Our packages run from PKR 15,000 to PKR 70,000 a month, and a one-time channel audit is PKR 5,000. Most agencies in Islamabad start around PKR 35,000 and sell mainly to companies; we start lower because we built the Starter package for individual creators and small shops. Ad spend, if you run ads, is separate and paid straight to the platform.

Do you edit Shorts, Reels and TikToks?

Yes, and they are the bulk of what we cut. Starter includes 8 short edits a month, Growth includes 12 shorts plus 4 long-form videos, and Pro is near-unlimited within fair use. We add captions in English or Urdu, because most people in Pakistan watch with the sound off at least part of the time.

Do you work in Urdu or English?

Both, and usually a mix — that is how people in the twin cities actually talk. We caption in whichever language suits your audience and often run Roman Urdu hooks over English on-screen text, because it performs better locally.

Is social media worth it for a small local shop?

It is, but usually not in the way people expect: for a local shop the money is in being found, not in going viral. A Google Business Profile that is actually maintained, plus steady posting, brings in people who already live nearby and are ready to buy — which is why the Business bundle pairs the two.

Is ad spend included in the price?

No. Your package price covers our work — the editing, posting, SEO, replies and reporting. Ad budget is separate and you pay it directly to Meta, TikTok or Google, so you can see every rupee that gets spent. We never take a cut of your ad budget or mark it up.

What do I need to give you every week?

Raw footage and about fifteen minutes. Send clips on WhatsApp or drop them in a shared Drive folder whenever you record, and answer our questions when we check a fact or a name. Everything after that — cutting, captions, thumbnails, titles, scheduling, replies — is ours.

How quickly can you start?

Usually within two to three working days of the audit. Day one is access and a content plan, and the first edited posts normally go out inside the first week.

Will you buy followers or views for my account?

Never. Bought engagement tells the algorithm your content does not hold real people, so your reach drops afterwards and the account is harder to fix than it was before. Every number we report is from your own analytics.

WhatsAppFree audit