Glossary · reach-and-delivery
What is Paid reach?
Paid reach is the number of accounts that saw your content because money was spent to place it in front of them. You choose the group — an age band, a radius around your shop, a list of past customers — and the platform delivers to as many of them as your money buys. Unlike free distribution, paid reach is predictable: put in more, get more, and stop the moment the card stops. It also lets you reach people who have never heard of you and would never have been shown your post by the ranking system. The trade is simple. You rent attention rather than earning it, so the day the budget ends, the reach ends with it.
What does Paid reach mean for a business in Pakistan?
Reaching people in Pakistan is cheap by world standards, so a Rawalpindi shop can put a few thousand rupees behind one Reel and be seen by tens of thousands of nearby accounts. The catch is that paid reach flatters you. Turn it off and your page goes quiet the same day, which is why we run paid alongside daily posting rather than instead of it.
A worked example
A Saddar mobile-accessories shop puts PKR 4,000 behind one Reel targeting men aged 18–34 within 10 km. It gets 46,000 impressions across 21,000 accounts — about PKR 87 per thousand impressions, and roughly PKR 0.19 for each account reached.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Organic reachorganic reachOrganic reach is the number of separate accounts that saw your post without you paying anything to put it there. The platform decides who gets it,…
- Ad spendad spend / ishtihaar ka kharchaAd spend is the money that goes to the platform itself — Meta, TikTok or Google — in exchange for showing your ads. It is not the same thing as an…
- CPMCPMCPM means cost per thousand impressions — what you pay to have your ad appear a thousand times. Impressions are not people: one person scrolling past…
- Boosted postboost / post boost karnaA boosted post is an existing post turned into an ad through the simplified 'Boost' button, using a stripped-down set of controls. You get a rough…
- Custom audiencecustom audienceA custom audience is a defined list of specific people you already have some connection with, assembled either from data you upload or from activity…
Paid reach — quick answers
What does Paid reach mean?
Paid reach is the number of accounts that saw your content because money was spent to place it in front of them. You choose the group — an age band, a radius around your shop, a list of past customers — and the platform delivers to as many of them as your money buys.
Paid reach ko Urdu mein kya kehte hain?
پیڈ ریچ — though in practice almost everyone in Pakistan says "paid reach". Reaching people in Pakistan is cheap by world standards, so a Rawalpindi shop can put a few thousand rupees behind one Reel and be seen by tens of thousands of nearby accounts.
Why does Paid reach matter for a business in Pakistan?
Reaching people in Pakistan is cheap by world standards, so a Rawalpindi shop can put a few thousand rupees behind one Reel and be seen by tens of thousands of nearby accounts. The catch is that paid reach flatters you. Turn it off and your page goes quiet the same day, which is why we run paid alongside daily posting rather than instead of it.
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Would you rather someone just handled this?
Understanding the terms is useful. Doing the work every day is the hard part — and that is what we do, from PKR 15,000 a month.
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