Glossary · marketplace
What is Store voucher?
A store voucher is a discount a seller creates and funds on a marketplace, as opposed to a platform voucher funded by the marketplace itself. Vouchers can take a fixed amount or a percentage off, apply above a minimum spend, be limited to certain products, and be shown publicly on the store and product pages or shared only as a code. They are used to raise average order value, nudge a first purchase, reward followers of the store, or clear slow stock. Because the seller pays for them, the arithmetic matters: a voucher should be set so that the order still makes money after the discount, commission and shipping.
What does Store voucher mean for a business in Pakistan?
Daraz shoppers often look for 'collect voucher' buttons before buying, and a visible store voucher can tip a close comparison between two similar listings. Minimum-spend vouchers suit Pakistani buyers' habit of combining items to get free or cheaper delivery.
A worked example
Suppose a skincare seller's average order is PKR 1,400. She creates a store voucher of PKR 150 off orders above PKR 2,000. Shoppers add a second item to qualify, the average order rises, and the discount costs less than the extra margin earned on the added product.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- Marketplace sale campaign11.11 saleA marketplace sale campaign is a large, platform-wide promotional event such as Daraz's 11.11 and 12.12 sales, along with smaller ones around…
- Sponsored Discovery (Daraz ads)Daraz adsSponsored Discovery is Daraz's pay-per-click advertising tool for sellers. It places your products in prominent positions on Daraz, such as search…
- Seller ratingseller ratingOn Daraz and similar marketplaces, the seller rating is the public score that shows how a store has treated its buyers, built from customer feedback…
- Conversion rateconversion rateConversion rate is the share of people who completed the action, out of the people who had a real chance to complete it, written as a percentage. The…
- Call to actionCTA / call to actionA call to action is the instruction telling someone the exact next thing to do. It is both the button and the sentence, and vague ones cost real…
Store voucher — quick answers
What does Store voucher mean?
A store voucher is a discount a seller creates and funds on a marketplace, as opposed to a platform voucher funded by the marketplace itself. Vouchers can take a fixed amount or a percentage off, apply above a minimum spend, be limited to certain products, and be shown publicly on the store and product pages or shared only as a code.
Store voucher ko Urdu mein kya kehte hain?
اسٹور واؤچر — though in practice almost everyone in Pakistan says "voucher code". Daraz shoppers often look for 'collect voucher' buttons before buying, and a visible store voucher can tip a close comparison between two similar listings.
Why does Store voucher matter for a business in Pakistan?
Daraz shoppers often look for 'collect voucher' buttons before buying, and a visible store voucher can tip a close comparison between two similar listings. Minimum-spend vouchers suit Pakistani buyers' habit of combining items to get free or cheaper delivery.
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