Glossary · audiences
What is Retargeting?
Retargeting is showing ads specifically to people who have already interacted with you somewhere the ad platform can see — watched your video, visited your website with the pixel installed, opened a lead form, engaged with your Instagram profile. The platform builds those groups from its own records, so you never handle the data yourself. These audiences are warm, small and cheap to convert, because you are talking to people who have already spent attention on you. The tool is blunt about time: you choose a window, usually 7, 30, 90 or 180 days, and anyone whose interaction falls outside it drops out of the group automatically.
What does Retargeting mean for a business in Pakistan?
Website-based retargeting pools are tiny for most local businesses — a shop getting 900 site visits a month cannot keep an ad set fed. Engagement-based pools are far bigger here because video is where the traffic is, so build from video viewers and profile engagers rather than site visitors. Ninety days is usually the right window; thirty starves the audience within a fortnight.
A worked example
An I-8 Markaz laptop shop builds an audience of everyone who watched at least 15 seconds of any Reel in the last 90 days: 14,300 people. A PKR 6,000 offer ad to that group returns 22 WhatsApp chats, PKR 273 each. The same offer to cold traffic costs PKR 690 a chat.
Terms that go with this one
These come up in the same conversations and are worth reading together.
- RemarketingremarketingRemarketing is going back to people you already have a direct relationship with — past customers, your own phone list, people who once bought and…
- Custom audiencecustom audienceA custom audience is a defined list of specific people you already have some connection with, assembled either from data you upload or from activity…
- PixelpixelA pixel is a small piece of tracking code placed on your website that reports back to the ad platform what visitors did there. Meta now bundles it…
- FrequencyfrequencyFrequency is impressions divided by reach: the average number of times each person saw your ad during the date range you are looking at. It is a…
- ConsiderationconsiderationConsideration is the middle stage, where someone already knows you exist and is now weighing you against two or three alternatives. The content that…
Retargeting — quick answers
What does Retargeting mean?
Retargeting is showing ads specifically to people who have already interacted with you somewhere the ad platform can see — watched your video, visited your website with the pixel installed, opened a lead form, engaged with your Instagram profile. The platform builds those groups from its own records, so you never handle the data yourself.
Retargeting ko Urdu mein kya kehte hain?
ری ٹارگیٹنگ — though in practice almost everyone in Pakistan says "retargeting". Website-based retargeting pools are tiny for most local businesses — a shop getting 900 site visits a month cannot keep an ad set fed.
Why does Retargeting matter for a business in Pakistan?
Website-based retargeting pools are tiny for most local businesses — a shop getting 900 site visits a month cannot keep an ad set fed. Engagement-based pools are far bigger here because video is where the traffic is, so build from video viewers and profile engagers rather than site visitors. Ninety days is usually the right window; thirty starves the audience within a fortnight.
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