By trade · Travel vloggers
Islamabad is the gate to the north, so a travel vlogger here has Murree, Naran and Skardu inside a day's drive. That is the advantage. The problem is cash flow: a five-day Skardu trip costs PKR 60,000 to 90,000 up front and comes back as three videos that may earn PKR 8,000 in AdSense.
These are the things we hear most from travel vloggers in the twin cities. If two or three of them sound like your week, everything below is aimed straight at them.
4 themes you can return to forever, so you are never staring at the camera wondering what to say. We build your month out of these.
01
The most searched question about northern travel in Pakistan is what it costs. Break one trip into fuel, hotel, food and entry fees with real receipts, once for a car and once for public transport.
02
Nobody starts a northern trip without asking whether the road is open. Short, clearly dated clips of Babusar, Lowari or the KKH are the most genuinely useful thing you will ever post.
03
Murree and Hunza are saturated. Within two hours of Islamabad there are places with almost no videos at all, and those rank for years because you are the only result.
04
Visas, currency and airport questions are their own genre. Foreign trips are expensive to film, but a visa video keeps earning long after the trip itself is forgotten.
Ranked for this trade specifically, with how often we would post on each.
| Platform | Priority | How often | Why it works for this trade |
|---|---|---|---|
| YouTube | #1 | 1 long video a week, 10 to 20 minutes, plus 3 Shorts | Trip planning happens in YouTube search months ahead, and one Skardu cost video keeps earning every single summer. |
| TikTok | #2 | 5 clips a week, cut from footage you already have | A twenty-second clip of a road or a valley reaches people who were not planning a trip until they saw it. |
| #3 | 4 Reels a week plus daily stories while on the road | Hotels and tour operators find you through Reels and open the sponsorship conversation in your DMs. | |
| #4 | 2 posts a week plus answering questions in 3 groups | Pakistani travel groups have hundreds of thousands of members, and one shared video there can fill a tour operator's season. |
Figures as of August 2026. Source: Islamabad Digital Marketing, from managing accounts in these categories.
A northern trip costs PKR 40,000 to 120,000 to film properly. Hotels in Hunza and Skardu pay in free stays far more often than cash, while a tour operator will pay PKR 30,000 to 100,000 for a promoted trip video. Camera, drone and mics start around PKR 400,000.
Our recommendation for this trade
Growth — PKR 35,000 per month
Travel is one heavy long-form edit a week plus a stream of clips cut from the same footage. Growth covers four long videos, twelve shorts and every thumbnail, so you can travel instead of sitting in Premiere.
Accounts worth studying before you post anything. We are not affiliated with any of them — they are here because the approach is worth copying.
YouTube · over a million subscribers
He films how a place feels, not the itinerary. He proved a Pakistani channel can be carried by the person on camera rather than the destination.
YouTube · around a million subscribers
She went where nobody else was filming — Balochistan, Chitral, the coast — and now owns those searches completely.
YouTube · around a hundred thousand subscribers
Plain route and cost guides, not cinematic films. It ranks because it answers the exact 'how do I get there' question people type.
We work across all of Islamabad and Rawalpindi, but these are the areas where this trade clusters — useful if you are working out where your customers come from.
Islamabad
F-11 is apartment Islamabad. Blocks of flats in F-11/1 and F-11/3 keep it younger and denser than the sectors either side, and F-11 Markaz has grown into one of the busiest eating and shopping centres on that half of the city. Property offices, gyms and delivery-heavy kitchens do well here.
E-11 grew out of separate cooperative societies, which is why its streets do not line up like the rest of Islamabad. It is the city's flat belt: young couples, students and bachelors renting apartments, with a mini market in every sub-sector and a crowded Markaz of eateries, hostels and property offices.
G-13 was laid out for federal government employees and is now fully lived in — four sub-sectors of houses, a growing Markaz, and families who bought early and stayed. Clinics, schools, bakeries and property offices dominate. NUST and the motorway are both close, so student rentals are common here.
G-11 Markaz is one of the liveliest markets on the western side — cheap food, bakeries, mobile shops, banks, and enough student and hostel traffic to keep it open late. The sub-sectors mix owner-occupied houses with rented portions, so customers run from retired officers to people in their first job.
DHA Islamabad runs along the GT Road and the Expressway on the city's southern edge, with Phase II carrying most of the built-up life. Giga Mall pulls shoppers from both cities, and the blocks around it hold showrooms, restaurants, gyms and private schools. Residents skew towards serving and retired officers.
Rawalpindi
The first six phases of Bahria Town Rawalpindi are the settled ones — trees grown in, families moved in years ago. Civic Centre in Phase 4 is the commercial anchor, with a cinema, restaurants and clinics. Customers here check your Instagram before they visit, and they will pay for presentation.
These are the phrases people in this trade actually type. If your page does not answer them, someone else's does.
Packages run from PKR 15,000 to PKR 70,000 a month, and most travel vloggers start on Growth at PKR 35,000. Travel is one heavy long-form edit a week plus a stream of clips cut from the same footage. Growth covers four long videos, twelve shorts and every thumbnail, so you can travel instead of sitting in Premiere. A one-time audit of your existing page is PKR 5,000, credited if you go monthly.
YouTube. Trip planning happens in YouTube search months ahead, and one Skardu cost video keeps earning every single summer. We would run it at 1 long video a week, 10 to 20 minutes, plus 3 shorts and add nothing else until that is steady.
the honest cost sheet, road conditions, this week, places nobody vlogs — those three alone fill a month. The most searched question about northern travel in Pakistan is what it costs. Break one trip into fuel, hotel, food and entry fees with real receipts, once for a car and once for public transport.
Yes, we treat the twin cities as one service area. We see a lot of travel vloggers around F-11, E-11, G-13, G-11. Most of the work runs over WhatsApp and Drive, and we come to you for the first meeting or a shoot.
You will see the output in week one and the numbers in month one. For a local trade like this, enquiries usually start moving in the second or third month, once there is enough posted for someone to trust that you are still open and still good.
Checked and updated
Next step
Send us your page or channel and we will tell you the three things we would change first — free, and with no call attached. Babusar Top khul gaya hai. Aaj ki video, aaj ki halat.
WhatsApp us
