By trade · Car dealerships
A used-car showroom in Islamabad or Rawalpindi lives on stock videos. Buyers watch a walkaround before they spend a Saturday driving to Peshawar Road, and they compare your PKR 28 lakh Corolla against six other pages first. Film the whole floor every week with the price said out loud, and the phone rings before anyone arrives.
These are the things we hear most from car showrooms in the twin cities. If two or three of them sound like your week, everything below is aimed straight at them.
5 themes you can return to forever, so you are never staring at the camera wondering what to say. We build your month out of these.
01
One video a week covering every car standing on your floor: year, mileage, paint condition and demand price spoken out loud, cheapest first. Buyers watch it the way they used to walk the Sunday car bazaar.
02
Buyers walk in assuming you are hiding something. Take the doubt away on camera: paint meter on all eight panels, auction sheet read line by line, chassis and engine bay shown without cuts.
03
The highest-watched format in Pakistani car content. Pick a real budget your buyers have, then show five cars you would actually sell them at that number, with the catch on each one named.
04
Nobody publishes the real total. Transfer fee, token, biometric, agent charges and the leasing maths all get asked on WhatsApp anyway, so answer them once on camera and pin the video.
05
The handover is the only proof a stranger accepts. Keys, file, the customer's own words about what he was worried about, and a follow-up months later saying honestly how the car has behaved.
Ranked for this trade specifically, with how often we would post on each.
| Platform | Priority | How often | Why it works for this trade |
|---|---|---|---|
| YouTube | #1 | 2 stock videos a week plus 4 Shorts cut from them | A ten-minute stock review is what a buyer in Taxila watches twice before deciding to spend a Saturday driving to your showroom. |
| #2 | 1 stock post daily plus group posting 5 days a week | Twin-city buy-and-sell groups and Marketplace are still where a PKR 15 lakh car actually changes hands. | |
| TikTok | #3 | 5 clips a week, 30 to 60 seconds each | Short walkarounds of the cheap end of your floor reach people in Rawalpindi who were not shopping this week and now are. |
| WhatsApp Channels | #4 | 3 new-arrival broadcasts a week | Repeat buyers and other dealers want your new arrivals the day they land on the floor, not whenever they next open Facebook. |
Figures as of August 2026. Source: Islamabad Digital Marketing, from managing accounts in these categories.
Twin-city used-car dealers typically work on PKR 50,000 to 200,000 a car, more on imports and big SUVs. Two extra sales a month covers Growth several times over. Most showrooms already spend PKR 10,000 to 40,000 monthly boosting listings that vanish in a day.
Our recommendation for this trade
Growth — PKR 35,000 per month
Two stock videos and five clips a week is real editing volume, and somebody has to answer 'final price?' the same evening. Growth covers four long videos, twelve Shorts, thumbnails and DM replies.
Accounts worth studying before you post anything. We are not affiliated with any of them — they are here because the approach is worth copying.
YouTube · around 2.8 million subscribers
Year, mileage and demand price land in the first thirty seconds of every video. Showrooms that save the price for the end lose the viewer.
YouTube · around 900k subscribers
One dealership out-subscribes most car magazines by filming its whole stock, price by price, every single week. The format is the brand.
TikTok · one of Pakistan's biggest classifieds brands
Their car clips are shot on a phone in a normal street. A polished advert looks like an advert; a plain walkaround looks like a car for sale.
We work across all of Islamabad and Rawalpindi, but these are the areas where this trade clusters — useful if you are working out where your customers come from.
Islamabad
I-8 is the best-planned of the I sectors and the one with real office money in it. The Markaz holds banks, private hospitals, coaching academies and corporate branch offices, and the residential blocks are settled professional families. Sitting beside Faizabad and the Expressway, it pulls customers in from Rawalpindi too.
G-9 Markaz is Karachi Company, the market ordinary Islamabad actually shops in. Wedding-season cloth, shoes, luggage, mobile repair, cheap electronics and a hundred tailors, spread over blocks that stay busy until late. The residential side is older middle-class housing and government flats, so footfall never depends on visitors.
Islamabad's central business district: a long strip of office towers along Jinnah Avenue, sitting between the F and G sectors. Banks, telecom head offices, law chambers, travel agents and consultancies are stacked floor on floor, with ground-floor cafés feeding the lunch rush. Almost nobody lives here, and by nine at night it is empty.
Rawalpindi
Peshawar Road is Pindi's mechanic belt. From Chur Chowk outward it is workshops, tyre shops, denting and painting, spare-part traders and hardware, with the Pir Wadhai terminal feeding it trucks and wagons. Customers arrive with a broken car, not a search query. Word of mouth still moves most of the work here.
Murree Road is the spine that carries Rawalpindi from Marrir Chowk up to Faizabad, with the Metro Bus running above it the whole way. Car showrooms, marriage halls, furniture galleries and coaching centres take the frontage; everything behind them is housing. Being seen from the bus lane is the whole game.
Chandni Chowk is where Murree Road meets Satellite Town, under the elevated Metro track. It is a plaza junction: phone shops, bank branches, opticians and small offices stacked four floors up, with wedding-card printers on the side streets. The traffic never stops, which is exactly why the rents are high.
These are the phrases people in this trade actually type. If your page does not answer them, someone else's does.
Packages run from PKR 15,000 to PKR 70,000 a month, and most car showrooms start on Growth at PKR 35,000. Two stock videos and five clips a week is real editing volume, and somebody has to answer 'final price?' the same evening. Growth covers four long videos, twelve Shorts, thumbnails and DM replies. A one-time audit of your existing page is PKR 5,000, credited if you go monthly.
YouTube. A ten-minute stock review is what a buyer in Taxila watches twice before deciding to spend a Saturday driving to your showroom. We would run it at 2 stock videos a week plus 4 shorts cut from them and add nothing else until that is steady.
full stock walkaround, paint and history proof, best under a budget — those three alone fill a month. One video a week covering every car standing on your floor: year, mileage, paint condition and demand price spoken out loud, cheapest first. Buyers watch it the way they used to walk the Sunday car bazaar.
Yes, we treat the twin cities as one service area. We see a lot of car showrooms around I-8, G-9, Blue Area, Peshawar Road. Most of the work runs over WhatsApp and Drive, and we come to you for the first meeting or a shoot.
You will see the output in week one and the numbers in month one. For a local trade like this, enquiries usually start moving in the second or third month, once there is enough posted for someone to trust that you are still open and still good.
Checked and updated
Next step
Send us your page or channel and we will tell you the three things we would change first — free, and with no call attached. Bees lakh mein achi gaari mil sakti hai? Chalein, poora stock dikhata hoon.
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