By trade · Edtech startups
An edtech startup in Islamabad sells to two people at once: a seventeen-year-old who will only install the app if his class group did, and an investor who wants to see the download graph. A PKR 1,500-a-month subscription needs volume, and volume in Pakistan comes from free short video.
These are the things we hear most from edtech startups in the twin cities. If two or three of them sound like your week, everything below is aimed straight at them.
4 themes you can return to forever, so you are never staring at the camera wondering what to say. We build your month out of these.
01
Not a render, not a mockup. Screen-record the app taking an actual past-paper question and producing the working, uncut, including the two seconds it takes to load on a normal phone.
02
The MCQ of the day, one concept in Urdu in forty-five seconds, a formula sheet as a carousel. Posted natively so it works for somebody who is never going to install anything.
03
For LinkedIn: what happened when you piloted in twelve Rawalpindi schools, why you made the free tier bigger, what retention actually looked like. School buyers and investors read this. Students never will.
04
A government-school teacher showing how she uses it during a live period, a student from a small town who prepared without any academy. Their words, their room, their own phone.
Ranked for this trade specifically, with how often we would post on each.
| Platform | Priority | How often | Why it works for this trade |
|---|---|---|---|
| TikTok | #1 | 6–7 clips a week | This is where Pakistani teenagers decide what to install, and it is the cheapest install you will ever get. |
| #2 | 5 Reels + 3 carousels weekly | Reels reach the same students plus the parents, and carousels carry the formula sheets students save and come back to. | |
| YouTube | #3 | 2 long videos + 4 Shorts weekly | Full lecture content earns search traffic from students who have not heard of you and gives the app a reason to be trusted. |
| #4 | 2–3 posts a week | School owners, donors and investors read you here, and a build-in-public post doubles as a fundraising asset. | |
| WhatsApp Channels | #5 | Daily | The daily nudge that pulls a student back into the app is the cheapest retention lever available in Pakistan. |
Figures as of August 2026. Source: Islamabad Digital Marketing, from managing accounts in these categories.
Pakistani study apps price between PKR 500 and PKR 3,000 a month, so a paying user is worth PKR 6,000 to PKR 20,000 a year at best. That arithmetic only works at scale, which is why organic short video beats an ad budget.
Our recommendation for this trade
Channel or page audit — PKR 5,000
You already have somebody posting. What you lack is a diagnosis. The PKR 5,000 audit shows where your Reels lose people and what your titles cost you, and the fee is credited if you hand over the work.
Accounts worth studying before you post anything. We are not affiliated with any of them — they are here because the approach is worth copying.
Instagram · over four million app downloads, covering MDCAT, ECAT and O-Level
Daily question clips in Urdu do the acquisition and the app is mentioned at the end, if at all. Teach first, install second.
Facebook · around two million student-app users; its shows have aired on PTV
They built characters and stories instead of lecture slides, so curriculum content competes with entertainment rather than with tuition.
YouTube · 18,000-plus free lectures, millions of users a year
Free at that scale is the price everybody else is measured against. Whatever you charge for, it cannot be the video itself.
We work across all of Islamabad and Rawalpindi, but these are the areas where this trade clusters — useful if you are working out where your customers come from.
Islamabad
Islamabad's central business district: a long strip of office towers along Jinnah Avenue, sitting between the F and G sectors. Banks, telecom head offices, law chambers, travel agents and consultancies are stacked floor on floor, with ground-floor cafés feeding the lunch rush. Almost nobody lives here, and by nine at night it is empty.
F-7 Markaz — everybody calls it Jinnah Super — is the market every person in Islamabad has shopped in at least once. Saeed Book Bank, bridal boutiques, salons, phone shops and a thick ring of restaurants. Behind it the sector is quiet, leafy and costly, full of embassy staff and business families.
F-8 is where Islamabad goes for its legal work. The district courts sit in F-8 Markaz, so the plazas around them are wall to wall with lawyers' chambers, stamp vendors and typists. Ayub Market handles the daily shopping, and the residents are largely government officers and settled professional families.
G-9 Markaz is Karachi Company, the market ordinary Islamabad actually shops in. Wedding-season cloth, shoes, luggage, mobile repair, cheap electronics and a hundred tailors, spread over blocks that stay busy until late. The residential side is older middle-class housing and government flats, so footfall never depends on visitors.
I-8 is the best-planned of the I sectors and the one with real office money in it. The Markaz holds banks, private hospitals, coaching academies and corporate branch offices, and the residential blocks are settled professional families. Sitting beside Faizabad and the Expressway, it pulls customers in from Rawalpindi too.
I-10 is where a lot of the twin cities' everyday trade happens. The Markaz is packed with keenly priced clothes, shoes, phone shops and furniture, and the sub-sectors hold cheap rentals for students and workers. Its edge on IJP Road makes it as much a Rawalpindi market as an Islamabad one.
These are the phrases people in this trade actually type. If your page does not answer them, someone else's does.
Packages run from PKR 15,000 to PKR 70,000 a month, and most edtech startups start on Channel or page audit at PKR 5,000. You already have somebody posting. What you lack is a diagnosis. The PKR 5,000 audit shows where your Reels lose people and what your titles cost you, and the fee is credited if you hand over the work. A one-time audit of your existing page is PKR 5,000, credited if you go monthly.
TikTok. This is where Pakistani teenagers decide what to install, and it is the cheapest install you will ever get. We would run it at 6–7 clips a week and add nothing else until that is steady.
the product answering a real question, free value that needs no download, building in public — those three alone fill a month. Not a render, not a mockup. Screen-record the app taking an actual past-paper question and producing the working, uncut, including the two seconds it takes to load on a normal phone.
Yes, we treat the twin cities as one service area. We see a lot of edtech startups around Blue Area, F-7, F-8, G-9. Most of the work runs over WhatsApp and Drive, and we come to you for the first meeting or a shoot.
You will see the output in week one and the numbers in month one. For a local trade like this, enquiries usually start moving in the second or third month, once there is enough posted for someone to trust that you are still open and still good.
Checked and updated
Next step
Send us your page or channel and we will tell you the three things we would change first — free, and with no call attached. App download karne se pehle — yeh sawal isi app se hal karke dikhata hoon.
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