By trade · Physiotherapists
Half of Pakistan thinks a physiotherapist is a massage service. That one misunderstanding costs you sessions at PKR 1,500 to 3,000 each, and a full course is ten to twelve of them. Video is the only format that fixes it. Show the movement, name the muscle, and the difference explains itself in thirty seconds.
These are the things we hear most from physiotherapy clinics in the twin cities. If two or three of them sound like your week, everything below is aimed straight at them.
4 themes you can return to forever, so you are never staring at the camera wondering what to say. We build your month out of these.
01
The whole practice depends on people understanding the difference. Show assessment, show measurement, show progression. One video where you measure range of motion does more than a year of captions.
02
Short, repeatable and endlessly shareable. One condition, three movements, correct form on camera, and a clear warning about who should not attempt them without an assessment.
03
Patients quit because nobody ever told them how long it takes. Publish the timelines honestly: after an ACL, after the plaster comes off, after a stroke, after a caesarean.
04
Twin-city bodies break in specific ways: riders' lower backs, tailors' shoulders, shopkeepers standing eleven hours, and Blue Area desk workers. Speak to the job, not the muscle group.
Ranked for this trade specifically, with how often we would post on each.
| Platform | Priority | How often | Why it works for this trade |
|---|---|---|---|
| TikTok | #1 | 4 to 5 videos a week | Movement is the product, and a 30-second exercise demonstration is the most shareable thing this trade can possibly make. |
| YouTube | #2 | 4 Shorts a week plus 2 long videos a month | Recovery-timeline videos get found by someone three days after their surgery, which is exactly when they need to call you. |
| #3 | 3 Reels a week plus stories | Desk workers and gym-goers in the F sectors save exercise Reels and book the moment the pain comes back. | |
| #4 | 3 posts a week | Older patients and stroke families search Facebook specifically for a physiotherapist who does home visits in their sector. |
Figures as of August 2026. Source: Islamabad Digital Marketing, from managing accounts in these categories.
A clinic session is PKR 1,500 to 3,000 and a home visit PKR 2,500 to 5,000. A full course is ten to twelve sessions, so one patient who finishes is worth PKR 20,000 to 35,000. Retention, not new leads, is the actual problem here.
Our recommendation for this trade
Starter — PKR 15,000 per month
One physiotherapist filming three exercise clips a week does not need a full production package. Starter edits eight of them, posts daily on TikTok, and writes the captions that make them findable.
Accounts worth studying before you post anything. We are not affiliated with any of them — they are here because the approach is worth copying.
YouTube · one of Pakistan's largest health-content publishers
Their explainers get found by people typing 'kamar dard ka ilaj', which is the search a physiotherapist should own and almost never does.
Facebook · a large national hospital network
Their rehabilitation stories show a patient walking again, not a machine in a room. That is the only proof this trade needs.
Instagram · a large national doctor-booking platform
One exercise per graphic, saveable and simple. A solo physiotherapist can shoot ten of those in a single afternoon.
We work across all of Islamabad and Rawalpindi, but these are the areas where this trade clusters — useful if you are working out where your customers come from.
Islamabad
F-8 is where Islamabad goes for its legal work. The district courts sit in F-8 Markaz, so the plazas around them are wall to wall with lawyers' chambers, stamp vendors and typists. Ayub Market handles the daily shopping, and the residents are largely government officers and settled professional families.
A settled upper-middle-class sector on the western side, popular with doctors, serving officers and retired families. F-10 Markaz carries clinics, dental surgeries, labs, bakeries and bank branches rather than nightlife, and the sub-sector strips fill up after school hours with tuition centres and salons. Fatima Jinnah Park is on its doorstep.
G-9 Markaz is Karachi Company, the market ordinary Islamabad actually shops in. Wedding-season cloth, shoes, luggage, mobile repair, cheap electronics and a hundred tailors, spread over blocks that stay busy until late. The residential side is older middle-class housing and government flats, so footfall never depends on visitors.
Rawalpindi
Satellite Town was Rawalpindi's first planned suburb, laid out in lettered blocks in the 1960s, and it has aged into a doctors' quarter. Consultant clinics, dental surgeries and small labs work out of converted houses around Holy Family Hospital. Patients are local and they choose on reputation, not advertising.
The first six phases of Bahria Town Rawalpindi are the settled ones — trees grown in, families moved in years ago. Civic Centre in Phase 4 is the commercial anchor, with a cinema, restaurants and clinics. Customers here check your Instagram before they visit, and they will pay for presentation.
Chaklala Scheme 3 is settled Cantt-side housing beside PAF Base Nur Khan, the old Benazir Bhutto airport. Serving and retired officers' families live here, so the money is steady and the taste is conservative. The market runs to cafés, dental clinics, uniform tailors and academies rather than anything loud.
These are the phrases people in this trade actually type. If your page does not answer them, someone else's does.
Packages run from PKR 15,000 to PKR 70,000 a month, and most physiotherapy clinics start on Starter at PKR 15,000. One physiotherapist filming three exercise clips a week does not need a full production package. Starter edits eight of them, posts daily on TikTok, and writes the captions that make them findable. A one-time audit of your existing page is PKR 5,000, credited if you go monthly.
TikTok. Movement is the product, and a 30-second exercise demonstration is the most shareable thing this trade can possibly make. We would run it at 4 to 5 videos a week and add nothing else until that is steady.
this is not maalish, three exercises for the thing you have, recovery timelines — those three alone fill a month. The whole practice depends on people understanding the difference. Show assessment, show measurement, show progression. One video where you measure range of motion does more than a year of captions.
Yes, we treat the twin cities as one service area. We see a lot of physiotherapy clinics around F-8, F-10, G-9, Satellite Town. Most of the work runs over WhatsApp and Drive, and we come to you for the first meeting or a shoot.
You will see the output in week one and the numbers in month one. For a local trade like this, enquiries usually start moving in the second or third month, once there is enough posted for someone to trust that you are still open and still good.
Checked and updated
Next step
Send us your page or channel and we will tell you the three things we would change first — free, and with no call attached. Ye malish nahi hai. Ye exercise ka ilaj hai.
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