By trade · Cardiologists
Most cardiology patients meet you in an emergency, not a clinic. The ones who choose you chose earlier, usually after a relative's stent. With private angioplasty at PKR 300,000 to 600,000 and AFIC in Rawalpindi doing it for far less, your content is not selling a procedure. It is building the reason someone asks for you by name.
These are the things we hear most from cardiology practices in the twin cities. If two or three of them sound like your week, everything below is aimed straight at them.
4 themes you can return to forever, so you are never staring at the camera wondering what to say. We build your month out of these.
01
The one question that saves lives here. Chest pain versus gas, jaw and arm pain, the different symptoms women get, and the exact instruction: chew an aspirin and get moving, do not drive yourself.
02
Blood pressure, cholesterol and sugar are the whole game. Teach people to read their own reports: what LDL means, what 140 over 90 means, and why 'main theek hoon' is not a measurement.
03
Once diagnosed, a patient needs a decade of guidance. Medicines they will want to stop, fasting, salt, exercise after a stent, air travel. Almost nobody answers these publicly, which is exactly why the content works.
04
Angiography, stents and bypass are terrifying words to a family. Show the room, the wrist puncture, the length of stay, and what the bill actually contains, including where the Sehat Sahulat card fits.
Ranked for this trade specifically, with how often we would post on each.
| Platform | Priority | How often | Why it works for this trade |
|---|---|---|---|
| YouTube | #1 | 2 to 3 videos a month, 8 to 15 minutes | Heart disease is one of the most searched medical topics in Pakistan, and a long Urdu answer keeps earning for years. |
| #2 | 4 posts a week | The patient's wife and children do the research and the sharing, and they are on Facebook in Urdu. | |
| WhatsApp Channels | #3 | 2 broadcasts a week, daily through Ramadan | Medicine reminders, Ramadan timing guidance and follow-up nudges reach your existing patients without a public thread. |
| #4 | 3 Reels a week | Younger patients with a family history and a scary lipid report are increasingly found here rather than on Facebook. |
Figures as of August 2026. Source: Islamabad Digital Marketing, from managing accounts in these categories.
Consultation PKR 3,000 to 5,000, an echo PKR 4,000 to 7,000, angiography PKR 40,000 to 90,000, angioplasty with stents PKR 300,000 to 600,000 privately. The real number is a patient who takes their medicine for fifteen years and brings the whole family with them.
Our recommendation for this trade
Pro — PKR 70,000+ per month
A cardiologist is building a decade-long personal brand across YouTube, Facebook and a WhatsApp channel for existing patients. Pro runs all three together with a planned calendar and a call every two weeks.
Accounts worth studying before you post anything. We are not affiliated with any of them — they are here because the approach is worth copying.
YouTube · a major teaching hospital with a national audience
Their cardiac education videos are calm and slow, which suits a frightened patient. Speed and hype work against you in this niche.
Facebook · one of Islamabad's biggest hospital pages
They hang consultant-led awareness on dates people already recognise, like World Heart Day. A borrowed date doubles the reach of the same content.
YouTube · one of Pakistan's largest health-content publishers
Their 'seene mein dard' explainers travel widely. A named cardiologist saying the same words carries far more weight than a directory does.
We work across all of Islamabad and Rawalpindi, but these are the areas where this trade clusters — useful if you are working out where your customers come from.
Islamabad
Islamabad's central business district: a long strip of office towers along Jinnah Avenue, sitting between the F and G sectors. Banks, telecom head offices, law chambers, travel agents and consultancies are stacked floor on floor, with ground-floor cafés feeding the lunch rush. Almost nobody lives here, and by nine at night it is empty.
F-8 is where Islamabad goes for its legal work. The district courts sit in F-8 Markaz, so the plazas around them are wall to wall with lawyers' chambers, stamp vendors and typists. Ayub Market handles the daily shopping, and the residents are largely government officers and settled professional families.
G-9 Markaz is Karachi Company, the market ordinary Islamabad actually shops in. Wedding-season cloth, shoes, luggage, mobile repair, cheap electronics and a hundred tailors, spread over blocks that stay busy until late. The residential side is older middle-class housing and government flats, so footfall never depends on visitors.
I-8 is the best-planned of the I sectors and the one with real office money in it. The Markaz holds banks, private hospitals, coaching academies and corporate branch offices, and the residential blocks are settled professional families. Sitting beside Faizabad and the Expressway, it pulls customers in from Rawalpindi too.
Rawalpindi
Satellite Town was Rawalpindi's first planned suburb, laid out in lettered blocks in the 1960s, and it has aged into a doctors' quarter. Consultant clinics, dental surgeries and small labs work out of converted houses around Holy Family Hospital. Patients are local and they choose on reputation, not advertising.
Peshawar Road is Pindi's mechanic belt. From Chur Chowk outward it is workshops, tyre shops, denting and painting, spare-part traders and hardware, with the Pir Wadhai terminal feeding it trucks and wagons. Customers arrive with a broken car, not a search query. Word of mouth still moves most of the work here.
These are the phrases people in this trade actually type. If your page does not answer them, someone else's does.
Packages run from PKR 15,000 to PKR 70,000 a month, and most cardiology practices start on Pro at PKR 70,000+. A cardiologist is building a decade-long personal brand across YouTube, Facebook and a WhatsApp channel for existing patients. Pro runs all three together with a planned calendar and a call every two weeks. A one-time audit of your existing page is PKR 5,000, credited if you go monthly.
YouTube. Heart disease is one of the most searched medical topics in Pakistan, and a long Urdu answer keeps earning for years. We would run it at 2 to 3 videos a month, 8 to 15 minutes and add nothing else until that is steady.
is this a heart attack?, numbers that matter, living with it — those three alone fill a month. The one question that saves lives here. Chest pain versus gas, jaw and arm pain, the different symptoms women get, and the exact instruction: chew an aspirin and get moving, do not drive yourself.
Yes, we treat the twin cities as one service area. We see a lot of cardiology practices around Blue Area, F-8, G-9, I-8. Most of the work runs over WhatsApp and Drive, and we come to you for the first meeting or a shoot.
You will see the output in week one and the numbers in month one. For a local trade like this, enquiries usually start moving in the second or third month, once there is enough posted for someone to trust that you are still open and still good.
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Next step
Send us your page or channel and we will tell you the three things we would change first — free, and with no call attached. Seene mein dard har baar gas nahi hoti.
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