By trade · Comedy creators
Comedy is the fastest-growing and fastest-dying content in the twin cities. A sketch shot at Jinnah Super with two friends can do half a million views on TikTok in a weekend and nothing the week after. Brands pay comedy pages well, PKR 30,000 upward for a branded sketch, because it is the only content people finish voluntarily.
These are the things we hear most from comedy creators in the twin cities. If two or three of them sound like your week, everything below is aimed straight at them.
4 themes you can return to forever, so you are never staring at the camera wondering what to say. We build your month out of these.
01
The joke is recognition, not the punchline. Rickshaw fare arguments, the cousin who borrows money, the wedding uncle, the shopkeeper with no change — situations every twin-city viewer has personally survived.
02
Ask real people a real question and let them be funnier than you are. Cheap to shoot, endlessly repeatable, and it turns the city itself into a recurring character on the channel.
03
Pakistani life runs on shared misery with a calendar: exam season, roza at four in the afternoon, Eid clothes shopping, wedding season, June load-shedding. Post it while everybody is still living through it.
04
One recurring character beats twenty one-off sketches. A khala, a landlord, a hostel warden — same costume, same voice, new situation weekly, until people search the character's name instead of yours.
Ranked for this trade specifically, with how often we would post on each.
| Platform | Priority | How often | Why it works for this trade |
|---|---|---|---|
| TikTok | #1 | 1 sketch a day, 20 to 60 seconds | Comedy is the native language of Pakistani TikTok, and a sketch can go from zero to a lakh of views without a single existing follower. |
| #2 | 5 reels a week plus 1 longer sketch | Reels here get forwarded into family groups, and comedy pages still reach a whole audience that never installed TikTok. | |
| #3 | 5 Reels a week plus daily stories | This is where brand managers and the university crowd are, and where collaborations with other creators actually get arranged. | |
| YouTube | #4 | Daily Shorts plus 2 long sketches a month | Shorts pick up the same sketches, and a longer sketch or a monthly compilation is where a comedy page finally earns from watch time. |
Figures as of August 2026. Source: Islamabad Digital Marketing, from managing accounts in these categories.
A sketch costs a day, two friends and about PKR 3,000 in petrol and props. Income is branded sketches at PKR 30,000 to 150,000 depending on followers, TikTok gifts during lives, and event hosting. Most twin-city comedy pages earn more from one brand deal than a year of AdSense.
Our recommendation for this trade
Growth — PKR 35,000 per month
Comedy needs volume and speed — a sketch cut and posted while the trend is still alive. Growth covers twelve short edits and four longer ones a month across two platforms, plus the reposting that turns one shoot into a full week.
Accounts worth studying before you post anything. We are not affiliated with any of them — they are here because the approach is worth copying.
YouTube · millions of subscribers
He films pranks on Islamabad streets with a tiny crew and one repeatable format. The format is the asset, not the location or the budget.
YouTube · millions of subscribers
A fixed group of characters in family situations. Viewers return for the people, which is why the sketches survive every change in trend.
YouTube · millions of subscribers
Desi parents, said out loud. He built everything on situations his audience had lived through but had never seen played back to them.
We work across all of Islamabad and Rawalpindi, but these are the areas where this trade clusters — useful if you are working out where your customers come from.
Islamabad
F-7 Markaz — everybody calls it Jinnah Super — is the market every person in Islamabad has shopped in at least once. Saeed Book Bank, bridal boutiques, salons, phone shops and a thick ring of restaurants. Behind it the sector is quiet, leafy and costly, full of embassy staff and business families.
Islamabad's central business district: a long strip of office towers along Jinnah Avenue, sitting between the F and G sectors. Banks, telecom head offices, law chambers, travel agents and consultancies are stacked floor on floor, with ground-floor cafés feeding the lunch rush. Almost nobody lives here, and by nine at night it is empty.
G-9 Markaz is Karachi Company, the market ordinary Islamabad actually shops in. Wedding-season cloth, shoes, luggage, mobile repair, cheap electronics and a hundred tailors, spread over blocks that stay busy until late. The residential side is older middle-class housing and government flats, so footfall never depends on visitors.
Rawalpindi
Saddar is the Cantt side of Pindi's old shopping heart. Bank Road and Kashmir Road are lined with tailors, shoe shops, opticians and watch repairers who have held the same shutter for forty years. Trade runs on walk-ins from the railway station and the Cantt offices, and almost none of it is online.
Commercial Market is Satellite Town's high street: two long rows of clothing outlets, shoe shops, cosmetics counters and food carts that fill up after Maghrib. It sells to families rather than wholesalers, so prices are fixed and the evening crowd decides everything. Parking is the standing complaint.
Murree Road is the spine that carries Rawalpindi from Marrir Chowk up to Faizabad, with the Metro Bus running above it the whole way. Car showrooms, marriage halls, furniture galleries and coaching centres take the frontage; everything behind them is housing. Being seen from the bus lane is the whole game.
These are the phrases people in this trade actually type. If your page does not answer them, someone else's does.
Packages run from PKR 15,000 to PKR 70,000 a month, and most comedy creators start on Growth at PKR 35,000. Comedy needs volume and speed — a sketch cut and posted while the trend is still alive. Growth covers twelve short edits and four longer ones a month across two platforms, plus the reposting that turns one shoot into a full week. A one-time audit of your existing page is PKR 5,000, credited if you go monthly.
TikTok. Comedy is the native language of Pakistani TikTok, and a sketch can go from zero to a lakh of views without a single existing follower. We would run it at 1 sketch a day, 20 to 60 seconds and add nothing else until that is steady.
sketches everyone recognises, street and public reaction, seasonal comedy — those three alone fill a month. The joke is recognition, not the punchline. Rickshaw fare arguments, the cousin who borrows money, the wedding uncle, the shopkeeper with no change — situations every twin-city viewer has personally survived.
Yes, we treat the twin cities as one service area. We see a lot of comedy creators around F-7, Blue Area, G-9, Saddar. Most of the work runs over WhatsApp and Drive, and we come to you for the first meeting or a shoot.
You will see the output in week one and the numbers in month one. For a local trade like this, enquiries usually start moving in the second or third month, once there is enough posted for someone to trust that you are still open and still good.
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Next step
Send us your page or channel and we will tell you the three things we would change first — free, and with no call attached. Rickshaw wale se kiraya tay karna, aur uska jawab sun lo.
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