Google Ads

Google Ads for solar installers serving Islamabad and Rawalpindi

We run search campaigns aimed at people already asking for solar — solar installation Islamabad, 10kW system price, solar company near me. Ads point to a quote page asking monthly bill and roof type, calls are tracked, and budgets rise when summer bills arrive. Ad spend is paid separately to Google.

On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.

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Why it fits

Why google ads matters for solar installers

Solar buyers move from research to action in a burst, usually the week a heavy summer bill lands. At that moment they search Google with intent, and the installer at the top with a clear quote page catches them. The keywords are competitive, so wasted clicks hurt: job seekers, panel wholesalers, DIY kit hunters and people in other cities. Tight keyword lists, negative keywords and a landing page that asks for the bill rather than a vague 'contact us' separate paying for curiosity from paying for site surveys.

The work

What we run for solar installers

Keyword groups split by intent: system size and price, installers near me, net metering help, and battery or hybrid searches.
Negative keywords for jobs, wholesale, DIY kits, other cities and pure price-list hunters, reviewed weekly.
Ads with location and call extensions, scheduled for office hours so every call reaches a person.
A quote landing page asking monthly bill, roof type, phase and area, with a WhatsApp option beside the form.
Budget increases timed to summer bill season, and lighter spend through winter.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

An ad we would test

Headline: 'Solar Sized to Your IESCO Bill'. Description: 'Send your last bill and we size the system and show the payback on paper. Panel serials checked in front of you before installation.'

Negative keyword excerpt

jobs · salary · wholesale · lahore · karachi · diy · second hand · used panels · course · training · assignment

Are Google Ads worth it for solar companies in Pakistan?

They can be, because search catches buyers at the moment they decide, and in Islamabad and Rawalpindi that peak arrives with summer bills. The keywords are competitive, so returns depend on tight targeting, a quote page that asks for the bill, and answering calls quickly. Ad spend is paid to Google separately.

What keywords should a solar installer target?

Intent-heavy ones: solar installation Islamabad, solar company near me, specific system sizes with price, and net metering help. Avoid broad 'solar' and informational terms that attract researchers. Add negatives for jobs, wholesale and other cities. Rawalpindi buyers who search with a system size in mind are closest to buying.

Pitfalls

Common mistakes with google ads

Bidding on broad 'solar' with no negatives, paying for job seekers and students writing assignments.
Sending clicks to a homepage instead of a page that asks for the electricity bill.
Running ads overnight when nobody answers the phone, then blaming Google for missed leads.

Where

Where solar installers cluster in the twin cities

Price

What does google ads for solar installers cost?

Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.

Pro

PKR 70,000+per month

A serious personal brand or business running 2-3 platforms properly.

2-3 platforms managed together
Near-unlimited editing (fair use)
Paid ads managed (ad spend separate)
Full content calendar, planned a month ahead
Consultancy call every two weeks
Weekly report plus a live dashboard

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

Compare every package

Questions about google ads for solar installers

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

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How soon will Google Ads bring leads?

Search ads can bring enquiries soon after launch because they reach people already searching, but the first weeks go into trimming wasted terms. We report cost per survey booked rather than clicks, so you can judge real value.

Should I run ads in winter?

Lighter ones. Demand drops when bills fall, but some buyers plan in winter to install before summer, and clicks are cheaper. A small always-on campaign keeps you visible, with budget raised as the first hot weeks approach.