Why am I getting clicks on Google Ads but no calls?

Start with the search terms report, which lists the actual words people typed before clicking. Accounts that use broad matching often find their ads showing for job searches ('dental assistant jobs Islamabad'), free information ('how to fix AC at home') or other cities. Every one of those clicks is paid for. Adding them as negative keywords is the fastest cheap fix there is.

Next, check location. Google's default location option can include people who are merely interested in a place, not physically in it, so a clinic in F-8 may be paying for clicks from Lahore or abroad. Change the setting to people in or regularly in your target area, and narrow the area to the sectors or radius you serve. If you only serve Rawalpindi Cantt and Saddar, there is no reason to show ads in Gulberg Greens.

Then open your own landing page on a mid-range phone using mobile data. If it takes a long time to load, hides the phone number, has no WhatsApp button, or talks about something different from the ad, people leave. A common local version of this problem is sending a 'braces price' search to a home page that never mentions braces.

Finally, check that you are counting calls correctly. Calls from call assets, taps on a phone number on your site and WhatsApp clicks are all separate conversions that need tracking set up. Some accounts are getting enquiries and simply not recording them, while others count a page visit as a conversion and look healthy when they are not. Fix the measurement before judging the ads, or you will be judging noise.