Google Ads

Google Ads for cataract and LASIK clinics in Islamabad and Rawalpindi

We run Google Search ads for the two eye procedures where intent is clear and the decision is large: cataract surgery and LASIK. Separate campaigns, separate landing pages and separate audiences, with copy that offers an assessment rather than promising results, and call tracking that shows which searches lead to booked consultations.

On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.

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Why it fits

Why google ads matters for eye clinics

Searches like 'cataract operation cost Pakistan' and 'LASIK price Islamabad' come from people actively planning a procedure, an intent that is rare on social media. The two audiences could hardly differ more: older families comparing lens options, and younger professionals checking eligibility over months. Mixing them in one campaign wastes money on both. Health ads also face extra review from Google, and headlines like 'glasses-free guaranteed' tend to be rejected. A careful structure respects both the policy and how patients actually decide.

The work

What we run for eye clinics

Build a cataract campaign aimed at families and older searchers, with keywords in Urdu and English and a landing page on lens options.
Build a separate LASIK campaign around eligibility research, sending clicks to a page on who is suitable and who is not.
Exclude free camp, government hospital, eye drop and spectacle shop searches that will not become consultations.
Write copy around assessment and expertise, avoiding outcome promises that Google's healthcare policies restrict.
Track calls and WhatsApp clicks per campaign and report monthly which searches turned into booked assessments.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

A cataract ad angle we would test

Headline: 'Cataract Surgery Consultation in Rawalpindi.' Description: 'Lens options explained by an eye surgeon. Bring your parent for a full assessment. Call or WhatsApp to book.' No price claim and no promise.

A LASIK ad angle

Headline: 'Is LASIK Right for You? Get Assessed First.' Description: 'Not everyone is suitable. A full eye exam in Blue Area tells you honestly. Book your assessment.'

Are Google Ads worth it for an eye clinic in Islamabad?

For cataract and LASIK, often yes, because searchers are planning a procedure and one operation covers many clicks. For routine check-ups, usually not. An eye clinic in Blue Area or on Peshawar Road should run separate, narrow campaigns per procedure and judge them on booked assessments, not clicks.

What can eye clinics not say in Google Ads?

Avoid guaranteed outcomes, 'perfect vision', misleading before-and-after claims and anything implying the searcher has a condition. Google applies healthcare ad policies in Pakistan and restricts some medical ads further. Clinics in Islamabad and Rawalpindi stay safe by focusing on the assessment, the surgeon's experience and the location.

Pitfalls

Common mistakes with google ads

Bidding broadly on 'eye doctor', which attracts people looking for glasses, drops or a free camp.
Running one combined campaign for cataract and LASIK, so neither audience sees a relevant message.
Using 'no more glasses' as a headline, which risks disapproval and sets an expectation no surgeon can guarantee.

Where

Where eye clinics cluster in the twin cities

Price

What does google ads for eye clinics cost?

Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.

Pro

PKR 70,000+per month

A serious personal brand or business running 2-3 platforms properly.

2-3 platforms managed together
Near-unlimited editing (fair use)
Paid ads managed (ad spend separate)
Full content calendar, planned a month ahead
Consultancy call every two weeks
Weekly report plus a live dashboard

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

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Questions about google ads for eye clinics

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

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How is the ad spend paid?

Directly to Google, separately from our management fee, from your own card or account. You can see the spend in your Google Ads account at any time. Our fee covers building, copy, tracking and reporting under the Pro package.

How long until we know whether the ads work?

Clicks and calls show quickly, but cataract and LASIK decisions take weeks or months. We judge the first month on the quality of enquiries, then on booked assessments over the following months, moving budget between the two campaigns accordingly.