Google Ads

Google Ads for dental clinics across Islamabad and Rawalpindi

We run Google Search campaigns aimed at the treatments that justify an ad click, mainly braces, implants, root canals and emergency visits, rather than cheap cleanings. Each ad group sends people to a page about that one treatment, calls are tracked, and the budget runs only in the hours your reception can actually answer.

On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.

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Why it fits

Why google ads matters for dental clinics

Someone typing 'implant kitne ka hai' or 'braces price Islamabad' has already decided on treatment and is now choosing where. That intent is rare on social media and common on Google. The catch is that the same keywords also pull in people hunting for the cheapest scaling in town, and a clinic bidding broadly pays for those clicks too. Dental ads also sit under Google's healthcare policies, so claims about painless or guaranteed results get disapproved, and some wording needs care before it runs at all.

The work

What we run for dental clinics

Build separate campaigns for braces and aligners, implants, root canal and emergency toothache, each with its own keywords, budget and landing page.
Add negative keywords for free camps, government hospitals, dental college admissions and job searches so money is not spent on people who will never book.
Schedule emergency ads for evenings and late night only if someone answers the phone then; otherwise they switch off at closing.
Write ad copy without outcome promises or before-and-after claims, which Google's healthcare rules tend to reject for clinics.
Track calls and WhatsApp taps as separate conversions so we can see which treatment actually produces enquiries.
Report the search terms monthly in plain language: what people typed, what we blocked, and where the budget moved.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

An ad angle we would test

Headline: 'Braces Consultation in F-8: Metal, Ceramic or Aligners.' Description: 'An orthodontist explains which option suits your teeth and roughly how many months it takes. Book on WhatsApp.' No price claim and no promise of a perfect smile.

Sample search phrases

'braces price Islamabad', 'dental implant kitne ka hai', 'root canal Rawalpindi Saddar', 'dant mein dard emergency doctor', 'aligners Islamabad', 'wisdom tooth nikalwana'.

Are Google Ads worth it for a dental clinic in Islamabad?

They are worth it for high-value treatments such as braces, implants and root canals, where one booked case covers many clicks. For scaling and check-ups they usually are not, because those searchers compare on price. A clinic in Blue Area or F-10 should start narrow, with one treatment and a dedicated page.

Why was my dental ad disapproved by Google?

Most often because the ad made a health claim Google restricts, such as guaranteed results, painless treatment or a misleading before-and-after promise. Healthcare ads get extra review in Pakistan as elsewhere. Rewriting around the consultation, the dentist and the location, without promising outcomes, usually clears it for clinics in Islamabad and Rawalpindi.

Pitfalls

Common mistakes with google ads

Bidding on the single word 'dentist', which mixes students, job seekers and free-camp hunters in with real patients.
Sending every ad to the homepage, so the implant searcher lands on a picture of a smiling family and leaves.
Running emergency ads overnight while the clinic phone rings out or goes to voicemail.

Where

Where dental clinics cluster in the twin cities

Price

What does google ads for dental clinics cost?

Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.

Pro

PKR 70,000+per month

A serious personal brand or business running 2-3 platforms properly.

2-3 platforms managed together
Near-unlimited editing (fair use)
Paid ads managed (ad spend separate)
Full content calendar, planned a month ahead
Consultancy call every two weeks
Weekly report plus a live dashboard

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

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Questions about google ads for dental clinics

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

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How much should a clinic spend on Google Ads?

There is no single right number. Ad spend is paid to Google separately from our fee, and we start with a daily budget you are comfortable testing in the first month while we learn which treatments convert. Money then moves toward the ad groups producing booked consultations.

Do we need a separate landing page for ads?

For anything above a check-up, yes. A page about braces alone, with the orthodontist's face, the options, the number of sittings and a WhatsApp button, gives the searcher what they asked for, which a homepage rarely does. We can build it or improve an existing page.