A search ad we would test
'Inverter AC Qist Par — Rawalpindi | Installation Hamari Team Karegi | 6 Aur 12 Mahine Ke Plan | Abhi WhatsApp Karein'
Google Ads
We run search ads that catch buyers the moment they type 'AC price in Rawalpindi on installments' or 'fridge qist par Islamabad': tight keyword lists by product and season, ads stating instalments and installation, call and WhatsApp buttons, and a budget that rises in April and falls when the heat breaks.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
A search for an AC on instalments comes from someone likely to buy within days, which is the most valuable click an appliance shop can get. Google Ads lets you pay only for those searches, only in the areas you deliver to. But electronics keywords are crowded with brands and marketplaces, so a small shop wins by being specific: local terms, qist terms, installation terms — the searches where a nearby shop with its own technician is a better answer than a national website.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A search ad we would test
'Inverter AC Qist Par — Rawalpindi | Installation Hamari Team Karegi | 6 Aur 12 Mahine Ke Plan | Abhi WhatsApp Karein'
Negative keywords to add
repair manual · jobs · price list pdf · used AC · AC gas refill price · company helpline · Karachi · Lahore
In season, often yes, because someone searching 'AC on installments Rawalpindi' wants to buy soon. Keep keywords local and specific, target only the areas you deliver to, and track calls and WhatsApp messages. Outside the AC and Ramadan peaks, a smaller budget or a pause usually makes more sense.
Start with a modest daily budget you can sustain through the season, measure calls and walk-ins, then raise it on the keywords that bring buyers. Ad spend is paid to Google separately from our fee. Appliance searches in Islamabad and Rawalpindi peak before summer, so plan the budget around April and May.
Pitfalls
Where
Price
Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usPaid ads are managed under the Pro package, with ad spend separate and paid to Google directly. Pro also covers content on two or three platforms and weekly reporting with a live dashboard.
You can say instalment plans are available, but claims must be accurate and avoid misleading financial wording. We write ads that state what you actually offer and send people to the details.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us