Sample search phrases
hydrafacial price Rawalpindi, laser hair removal Islamabad, aesthetic clinic F-7, bridal skin treatment Islamabad, chehre ka laser kitne ka hai, skin specialist near me DHA.
Google Ads
Google Ads for cosmetic and aesthetic clinics in Islamabad
We would bid on the searches people type when they are ready to book: 'hydrafacial price Rawalpindi', 'laser hair removal DHA', 'aesthetic clinic F-7'. Ads lead to a treatment page with the doctor's credentials and transparent pricing, calls and WhatsApp taps are tracked, and wasted searches like 'botox course' or 'home remedy' are blocked weekly.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
Why google ads matters for aesthetic clinics
Instagram builds desire; Google captures the moment of decision. Someone typing 'filler treatment cost Pakistan' or 'laser near me DHA Islamabad' has already decided to look and is comparing clinics. Those searches carry strong intent, but the ads need care: Google restricts certain health claims and prescription-medicine terms, so copy focuses on consultation, doctor credentials and location. For an aesthetic clinic with high-value treatments and a wedding-season rush, a well-managed search campaign complements social media by reaching people Instagram never did.
The work
What we run for aesthetic clinics
- Build campaigns by treatment, such as hydrafacial, laser and skin consultations, so each ad matches what was searched.
- Write ad copy around the doctor, the consultation and the location, avoiding claims Google's healthcare policies restrict.
- Send each campaign to a matching landing page with credentials, aftercare and pricing, not just the home page.
- Track calls and WhatsApp clicks as conversions, so Google optimises toward enquiries rather than cheap clicks.
- Review search terms weekly and block irrelevant ones such as training courses, jobs and DIY remedies.
Examples
Where we would start
Illustrative starting points, not results. The audit decides the real first move.
An ad we would test
Headline: 'Doctor-Led Hydrafacial in F-7'. Description: 'Consultation first, treatment only if it suits your skin. See timings, aftercare and pricing, then book on WhatsApp.' No promises about how anyone will look.
Can aesthetic clinics run Google Ads in Pakistan?
Yes, within Google's healthcare and medicines policies. Some prescription-medicine terms and certain claims are restricted, so ads should focus on consultations, doctor credentials and treatments described neutrally. Clinics in Islamabad and Rawalpindi can still reach high-intent searches such as hydrafacial or laser treatment near a particular sector or society.
Which searches should an aesthetic clinic bid on?
Bid on searches that show intent to visit: treatment plus price, treatment plus area, and 'near me' terms, such as hydrafacial price Rawalpindi or laser near me DHA Islamabad. Exclude training, jobs and home-remedy searches. Start narrow, measure calls and WhatsApp taps, then expand to the treatments that bring enquiries.
Pitfalls
Common mistakes with google ads
- Sending every ad to the home page, so someone searching for laser lands on a hydrafacial banner and leaves.
- Bidding on broad terms like 'skin care', which attracts product shoppers rather than treatment clients.
Where
Where aesthetic clinics cluster in the twin cities
Price
What does google ads for aesthetic clinics cost?
Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
- 2-3 platforms managed together
- Near-unlimited editing (fair use)
- Paid ads managed (ad spend separate)
- Full content calendar, planned a month ahead
- Consultancy call every two weeks
- Weekly report plus a live dashboard
- Month to month. Cancel any time.
- Ad spend is separate and paid straight to the platform. We never mark it up.
- No setup fee, no hidden charges.
- Prices are in PKR and include everything listed.
Questions about google ads for aesthetic clinics
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usHow much should we spend on Google Ads?
That depends on how many treatments you can take and how competitive your area is. You pay Google directly for clicks, separate from our management under the Pro package. We usually start with a modest test budget, measure enquiries per treatment, and scale only what works.
Do Google Ads replace Instagram?
No. Instagram builds familiarity and trust over time, while Google catches people already searching. Most aesthetic clinics benefit from both, and the same doctor-led explanations can be reused on the landing pages the ads point to.
Related
Keep reading
- Google AdsThe full service
- Social media for aesthetic clinicsThe trade guide
- Instagram marketing for aesthetic clinicsReels-first Instagram for salons, clinics, cafés and boutiques
- Facebook & Instagram Ads for aesthetic clinicsMeta campaigns that start WhatsApp chats, not just collect likes.
- Influencer marketing for aesthetic clinicsLocal micro-creators found, vetted, briefed and tracked
- Video production for aesthetic clinicsPlanned shoots at your shop, clinic or office, with scripts and editing
- Landing page design for aesthetic clinicsOne offer, one button: pages built for ad campaigns and launches.
Next step
Google Ads for aesthetic clinics? Send us your link.
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us