Free tool
What Should You Charge a Brand? PKR Sponsorship Rate Calculator
Work out what to quote a brand for a sponsored post, in PKR, based on the views you actually get rather than your follower count. It also prices story sets, long-form integrations, usage rights and exclusivity, which is where most Pakistani creators quietly give away money.
Work it out
How this is calculated
baseReelRate = (averageViews ÷ 1,000) × 900. Engagement adjuster: if engagementRatePercent is 6 or above, 1.2; if 3 to under 6, 1.0; if under 3, 0.8. reelRatePkr = baseReelRate × engagement adjuster × (nicheMultiplier ÷ 100), rounded to the nearest 500, with a minimum of 3,000. storyRatePkr = reelRatePkr × 0.25, rounded to the nearest 500. integrationRatePkr = reelRatePkr × 2, rounded to the nearest 500. subtotalPkr = (reels × reelRatePkr) + (stories × storyRatePkr) + (integrations × integrationRatePkr). totalQuotePkr = subtotalPkr × (1 + usageRightsPercent ÷ 100 + exclusivityPercent ÷ 100), rounded to the nearest 500. walkAwayFloorPkr = totalQuotePkr × 0.7, rounded to the nearest 500.
Things to keep in mind
- The PKR 900 per 1,000 views base is what we see mid-sized creators in the twin cities actually getting paid in 2026, not a published rate card. Nationally known names charge multiples of it and a first-ever deal often lands below it.
- Follower count is deliberately not an input. A 60,000-follower account averaging 3,000 views is worth less to a brand than a 12,000-follower account averaging 9,000, and pricing on followers is how creators end up underpaid or unbooked.
- Barter is not payment. A PKR 4,000 hamper against a PKR 9,000 quote is a 55% discount you would not have agreed to in cash — take product deals only when you would have bought the thing anyway.
- Agencies buying on behalf of a brand usually hold 15–25% back, so if an agency offers you a number, that is not the brand's budget. Quote your rate, not theirs.
About this calculator
How much should a 20,000-follower creator in Islamabad charge?
Price on views, not followers. If those 20,000 followers give you 7,000 views a Reel at a normal engagement rate, this calculator lands around PKR 6,500 for a dedicated Reel — more in tech or property, less in comedy. A creator with the same followers and 2,000 views is worth roughly a third of that.
What are usage rights and why do they cost extra?
Usage rights let the brand run your video as a paid ad from their own account. That is a media buy with your face as the creative, reaching people who never chose to follow you, and it can run for a year. Twenty-five to fifty percent on top is standard and brands expect to be asked.
A brand offered me free product instead of money. Should I take it?
Only if you would have bought it yourself and the retail value is near your rate. Free product does not pay your editor, and every barter post teaches the next brand that you work for free. A polite reply with your rate card loses some deals and wins better ones.
Should I lower my rate for a long-term deal?
A ten to fifteen percent discount for three or more posts booked and paid up front is reasonable, because it removes your chasing and your uncertainty. Anything past that and you are subsidising the brand's budget, which is what the walk-away floor in this tool is there to stop.
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