Free tool
Ad Budget Calculator: What PKR 30,000 Buys You in Pakistan
See what a given ad budget buys in Pakistan — impressions, clicks, enquiries and the return on those enquiries — using CPM and CPC figures from campaigns run for local clients. Change the assumptions to match your own account, because a furniture showroom and a clinic pay very different prices.
Work it out
How this is calculated
impressions = (monthlyAdBudgetPkr ÷ cpmPkr) × 1,000, rounded to the nearest 100. clicks = monthlyAdBudgetPkr ÷ cpcPkr, rounded down. leads = clicks × clickToLeadPercent ÷ 100, rounded down. costPerLeadPkr = monthlyAdBudgetPkr ÷ leads, rounded to the nearest rupee; if leads is 0, show "budget too small to estimate". customers = leads × leadToSalePercent ÷ 100, rounded down. revenuePkr = customers × averageSalePkr. roas = revenuePkr ÷ monthlyAdBudgetPkr, to one decimal place. dailyBudgetPkr = monthlyAdBudgetPkr ÷ 30, rounded to the nearest 10. verdict bands on roas: under 1.0 = "Losing money — fix the offer or the landing page before spending more"; 1.0 to 1.9 = "Thin — it works on paper but not after your own costs"; 2.0 to 3.9 = "Healthy — keep it running and improve slowly"; 4.0 and above = "Strong — raise the budget by 20% a week, not all at once". Impressions and clicks are two alternative uses of the same budget and must be shown as such, never added together.
Things to keep in mind
- The default CPM and CPC are market rates we observe running Meta and TikTok campaigns for Islamabad and Rawalpindi clients in 2026. They are not published platform figures and they move — Ramadan and the fortnight before Eid push costs up sharply as every brand in the country bids at once.
- Impressions and clicks here are alternatives, not additions. You pick one optimisation goal per campaign; showing both just lets you compare what the same budget buys.
- Conversion rates are the softest input on this page. Everyone overestimates how many enquiries turn into sales — if you have real numbers from last month, use those and ignore the default.
- ROAS is measured on revenue, not profit. A 2× return on a product with a 30% margin is still a loss, so check the answer against your own margin before you scale anything.
About this calculator
How much should I spend on Facebook ads in Pakistan to see anything?
Around PKR 500 a day, run for at least two weeks, is the smallest test that tells you anything real. Below roughly PKR 400 a day Meta cannot get out of the learning phase, so results swing wildly and you learn nothing except that ads are confusing.
Why is my cost per click so much higher than the default here?
Usually the creative, occasionally the audience. A static photo with text over it costs two to three times more per click than a native-feeling vertical video in the same auction. Narrow targeting on a small city audience also drives the price up because you are bidding against yourself.
Are ads worth it during Ramadan?
Worth it for the right business, expensive for everyone. Costs rise across the board because every brand in Pakistan is bidding at once, but so does buying intent — food, clothing, gifts and charity all perform. If you sell something unrelated to Ramadan, spend that budget in Muharram instead when the auction is quiet.
Do you take a percentage of my ad spend?
No. Your ad budget is paid straight to Meta, TikTok or Google from your own card, and we never mark it up or take a cut. Our fee is the package price and nothing else, which is why the budget calculator keeps the two numbers apart.
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