Free tool
How Much Should You Spend on Social Media? PKR Budget Calculator
This suggests a monthly social media budget in PKR based on what your business actually turns over, then splits it between content, ads and tools. It exists because most people in Islamabad ask what an agency costs before asking what they can afford, which is the wrong way round.
Work it out
How this is calculated
totalBudgetPkr = monthlyRevenuePkr × growthGoalPercent ÷ 100. Three split percentages are chosen by businessType — type 1 (local business): 55 / 35 / 10; type 2 (creator): 75 / 15 / 10; type 3 (online store): 40 / 50 / 10. contentBudgetPkr = totalBudgetPkr × the first percentage ÷ 100; adBudgetPkr = totalBudgetPkr × the second ÷ 100; toolsBudgetPkr = totalBudgetPkr × the third ÷ 100. Round each of the three to the nearest 500. annualBudgetPkr = totalBudgetPkr × 12. suggestedPackage is decided from contentBudgetPkr, checking in this order: if businessType is 1 and contentBudgetPkr is 25,000 or more, return "Business bundle — from PKR 25,000"; else if contentBudgetPkr is under 15,000, return "Start with the PKR 5,000 audit"; else if under 35,000, return "Starter — PKR 15,000"; else if under 70,000, return "Growth — PKR 35,000"; else return "Pro — PKR 70,000+".
Things to keep in mind
- The 3/7/12 percent bands are common working ranges, not a law. A one-year-old clinic in G-11 fighting three established ones may need 15% for two quarters, then drop back.
- Revenue, not profit, is the input — but check the answer against your profit. If the suggested budget is more than a third of your monthly profit, take the lower growth band and give it longer.
- Ad spend is never part of an agency fee. Ours is paid straight to the platform from your own card so you can see every rupee, and the split here keeps them apart on purpose.
- A brand new business with no revenue yet gets zero from this calculator, which is technically correct and practically useless. In that case budget from savings: the PKR 5,000 audit plus a Starter month is a sane first test.
About this calculator
Is 7% of revenue really the right number for a small shop in Rawalpindi?
It is a sensible starting point, not a target to hit. A Saddar shop turning over PKR 600,000 lands on PKR 42,000 a month across content, ads and tools, which buys real daily management plus a modest ad budget. If that number frightens you, run the 3% band for three months and judge it on enquiries.
Why does a Daraz seller get half the budget as ads?
Because an online store can trace a rupee of ad spend to a rupee of sales the same day, so ads compound quickly and are worth over-weighting. A salon cannot — its customers come from being recognised and trusted locally, which is content and Google Business Profile work, so its split leans the other way.
What if I can only afford PKR 15,000 a month?
Then put all of it into content and none into ads. Boosting posts from a page that has nothing worth watching is the most common way money disappears in this market. Starter at PKR 15,000 keeps one platform posting daily; add ads once the posts themselves are performing.
Should the website be a monthly cost or a one-off?
Treat it as monthly. A site built once and never touched stops ranking within a year, so the tools portion here assumes hosting, small fixes and fresh pages. Our Business bundle from PKR 25,000 a month folds the site, the Google Business Profile and social together for exactly this reason.
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