A TikTok hook in Saraiki-flavoured Urdu
'Multan aa ke ye nahi khaya to kya khaya?' over a close-up of a fresh tray coming out, then the shop's location and timing on screen. (Illustrative hook.)
TikTok marketing
We run TikTok for Multan businesses that people discover by scrolling: food spots, sweet shops, khussa and clothing brands, academies. You or your staff film short, natural clips in the shop; we cut them with Saraiki or Urdu hooks, add captions, post at the hours south Punjab is online and reply to the comments.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
TikTok is where a lot of Multan's younger audience spends its evenings, and Saraiki content has its own lively following there. A tikka stall near Ghanta Ghar, a sohan halwa batch coming off the pan or a khussa being tried on in the bazaar can reach thousands of nearby people without ad spend if the hook is right. Businesses that sound local do better than those that copy Lahore accents and trends. The challenge is consistency: TikTok rewards regular posting, and shop owners rarely have time to edit.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A TikTok hook in Saraiki-flavoured Urdu
'Multan aa ke ye nahi khaya to kya khaya?' over a close-up of a fresh tray coming out, then the shop's location and timing on screen. (Illustrative hook.)
Content mix for a month
Two behind-the-counter clips a week, one customer reaction, one 'how it's made', and one clip answering the most common comment question. Repeat the formats that work; drop the rest.
If your customers are mostly local, Saraiki or Saraiki-flavoured Urdu often feels warmer and more trustworthy than polished Urdu. For buyers spread across Pakistan, Urdu with Saraiki touches works better. We test both early and keep whatever brings real messages and visits to your Multan shop.
It can, mainly through nearby people who see a clip and come that evening. Short, real footage of food being made, clear location and timings, and steady posting are what matter. TikTok works less well for expensive one-off purchases, where Instagram and Google tend to carry more trust.
Pitfalls
The city
Multan clients are served remotely from Islamabad. It starts with a video call, then everything runs through one WhatsApp group and a shared Drive folder. You, a staff member or a local videographer film the orchard, the stitching or the counter on a phone; we cut it, write the captions, post, run the ads and send the report. Nobody from us drives down, and the work does not need anyone to.
Markets we know there
Hussain Agahi Bazaar · Ghanta Ghar · Bosan Road · Gulgasht Colony · Abdali Road · Multan Cantt
Content languages
Saraiki, Urdu and English, with Punjabi where the audience leans that way
Price
The Starter package covers short edits, daily posting and profile set-up with TikTok as your one platform; more videos or a second platform moves you to Growth or Pro.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usNot necessarily. Many good Multan shop clips show hands, food and customers. A familiar face does help build trust over time, so if the owner or a staff member is comfortable, a short weekly appearance is worth trying.
Eight edited short videos a month, graphics, daily posting on one platform, basic profile SEO and a monthly report. For comment replies and more edits, the Growth package fits better. Paid TikTok ads are a separate Pro service.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us