An ad angle we would test
A ten-second phone clip of a box being packed in a Multan orchard at dawn, with the line 'Picked today, at your door in Karachi in a few days. Cash on delivery.' Click goes to WhatsApp.
Facebook & Instagram Ads
We run Meta ads for Multan sellers in short, sharp seasons: mango ads aimed at families in Lahore, Karachi and Islamabad when the fruit is ready, khussa and gift-box ads before Eid, and WhatsApp-click campaigns that drop buyers straight into your chat. Spend goes to Meta from your card; we set, watch and adjust the campaigns daily.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
A Multan seller's year is lumpy. Mangoes sell in a few summer weeks, khussa and sweets spike before Eid and weddings, and the rest is quiet. Organic posting alone cannot reach enough new buyers in a window that short. Meta ads can: you can target people in other cities who already buy fruit online, retarget everyone who watched last season's orchard videos, and stop spending the day stock runs out. The catch is timing, because ads that start late in the season pay peak prices to reach buyers who have already ordered elsewhere.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
An ad angle we would test
A ten-second phone clip of a box being packed in a Multan orchard at dawn, with the line 'Picked today, at your door in Karachi in a few days. Cash on delivery.' Click goes to WhatsApp.
Hypothetical budget arithmetic
Say you set a daily ad budget for a three-week mango window and each WhatsApp conversation costs a certain amount. If one in four conversations orders, you can work out the cost per box and decide whether the margin carries it. We build that sum with you first.
Small test ads should run just before the first dispatch, with the main spend once fruit is actually shipping. Early tests show which video and city respond; the main push follows the harvest. Multan sellers who wait for the peak pay more per conversation, because every orchard is advertising the same week.
For most Multan sellers, yes, at least to begin with. Buyers in Pakistan prefer to ask a question before paying, and WhatsApp feels like talking to the orchard. Website ads make sense once you have a store with a working checkout and enough orders to justify tracking conversions properly.
Pitfalls
The city
Multan clients are served remotely from Islamabad. It starts with a video call, then everything runs through one WhatsApp group and a shared Drive folder. You, a staff member or a local videographer film the orchard, the stitching or the counter on a phone; we cut it, write the captions, post, run the ads and send the report. Nobody from us drives down, and the work does not need anyone to.
Markets we know there
Hussain Agahi Bazaar · Ghanta Ghar · Bosan Road · Gulgasht Colony · Abdali Road · Multan Cantt
Content languages
Saraiki, Urdu and English, with Punjabi where the audience leans that way
Price
Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usYou do, directly, from your own ad account and card. Our management fee is separate and covered by the Pro package. That way the Multan business owns the account, the audiences and the history, and can see every rupee Meta charged.
Ads can target any country Meta serves, but shipping fresh mangoes abroad involves export rules and air freight that most small sellers do not handle. Where it makes sense, we target overseas buyers to send gift boxes to family addresses inside Pakistan instead.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us