A Reel hook
Text on screen over a close-up of tilla thread: 'One pair of Multani khussa, start to finish.' Then a sped-up cut of stitching, sole fixing and the final pair on feet, ending on the size chart.
Instagram marketing
Instagram marketing for Multan's khussa, blue pottery and sweet-shop brands
For Multan craft and gift brands we run Instagram around the making: Reels of a khussa being stitched or a Kashi tile being painted, carousels of finished pieces in daylight, gift-box posts before Eid and wedding season, and fast replies to the 'price?' DMs. You film in the workshop on a phone; we edit, caption, schedule and report.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Why instagram marketing matters for Multan
Multani khussa, blue pottery and sohan halwa already carry the city's name, which is half the work done. Buyers in Lahore, Islamabad and abroad want proof that a piece really comes from Multan hands, and Instagram is where they check. A grid of flat product photos on a tiled floor looks like any reseller; thirty seconds of an artisan near Hussain Agahi pulling thread through leather looks like the source. Gifting peaks before Eid, at weddings and when relatives fly back, so the calendar matters as much as the content.
The work
What we run for Multan
- Plan a monthly calendar mixing making-of Reels, finished-piece carousels and short customer-styling clips, weighted towards Eid and the winter wedding months.
- Send a shot list for the workshop: hands at work, close-ups of embroidery or glaze, the finished piece beside a ruler for scale.
- Write captions in Urdu and English with sizes, care notes and delivery cities, and keep a highlight for sizing and exchanges.
- Answer DMs with saved replies for size, price and delivery, and pass custom orders to your WhatsApp with the details already collected.
- Track which posts start conversations, not just likes, and report it monthly in plain language.
Examples
Where we would start
Illustrative starting points, not results. The audit decides the real first move.
Sample captions direction
Hand-painted blue pottery from Multan. Each plate is slightly different because a person painted it. Sizes and gift packing in the highlight; DM for delivery to Lahore, Karachi or Islamabad. (Illustrative.)
How can a Multan khussa brand grow on Instagram?
Show the hands, not just the shoe. Multan khussa buyers want to see stitching, sole work and the pair being worn, then a clear size chart and delivery cities. Two or three making-of Reels a week, quick DM replies and an Eid-focused calendar usually do more than daily flat product photos.
Is Instagram worth it for a Multan sohan halwa or sweet shop?
Yes, for gifting more than for walk-ins. Families in other cities and overseas Pakistanis order Multan sohan halwa as a gift, and Instagram is where they choose the box. Packaging close-ups, fresh-batch Reels and a clear courier note work better than generic sweet photos.
Pitfalls
Common mistakes with instagram marketing
- Reposting a supplier's photos that ten other pages also use, which makes a genuine Multan maker look like a reseller.
- Shooting khussa on a dark shop floor at night so the colours of the embroidery are lost.
- Ignoring DMs for a day during Eid week, when buyers simply move to the next page.
The city
How we work with businesses in Multan
Multan clients are served remotely from Islamabad. It starts with a video call, then everything runs through one WhatsApp group and a shared Drive folder. You, a staff member or a local videographer film the orchard, the stitching or the counter on a phone; we cut it, write the captions, post, run the ads and send the report. Nobody from us drives down, and the work does not need anyone to.
Markets we know there
Hussain Agahi Bazaar · Ghanta Ghar · Bosan Road · Gulgasht Colony · Abdali Road · Multan Cantt
Content languages
Saraiki, Urdu and English, with Punjabi where the audience leans that way
Price
What does instagram marketing for multan cost?
The Starter package covers the Reels, graphics, daily posting and profile work on Instagram alone; replying to comments and DMs starts at Growth.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
- 8 Shorts, Reels or TikToks edited
- 8 thumbnails or graphics
- Daily posting and scheduling on 1 platform
- Basic SEO: titles, descriptions, hashtags
- Monthly report on WhatsApp
- Month to month. Cancel any time.
- Ad spend is separate and paid straight to the platform. We never mark it up.
- No setup fee, no hidden charges.
- Prices are in PKR and include everything listed.
Questions about instagram marketing for multan
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usDo you need product samples sent to Islamabad?
No. All the shooting happens in your Multan workshop or shop on a phone, guided by our shot list. If you want studio-style photos, a local photographer can shoot a set and upload it to the shared Drive folder for us to use.
Which package covers Instagram for a Multan brand?
Starter covers edited Reels, graphics and daily posting on Instagram. If you also want comment and DM replies handled and a monthly strategy call, Growth is the better fit. Ads around Eid are a Pro job, with the ad spend paid separately.
Related
Keep reading
- Instagram marketingThe full service
- MultanEverything we do there
- E-commerce website development for MultanOnline stores with COD, JazzCash, Easypaisa and card checkout.
- Facebook & Instagram Ads for MultanMeta campaigns that start WhatsApp chats, not just collect likes.
- Local SEO for MultanShow up in the map pack when someone nearby searches for what you sell.
- Lead Generation Ads for MultanEnquiry campaigns for clinics, property, schools and institutes.
- TikTok marketing for MultanHook-first TikToks with Urdu captions, posted often
Next step
Instagram marketing for Multan? Send us your link.
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us