Copywriting in English and Urdu

Copywriting in a doctor's own voice, for consultants in Islamabad and Rawalpindi

We turn your spoken explanations into scripts, captions and clinic pages in plain Urdu and English. You talk through a topic for five minutes; we write it the way you would explain it to a patient's mother, keep your wording, add the 'when to come in' line, and remove anything that sounds like a promise.

On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.

Ask on WhatsApp Get a free audit

Why it fits

Why copywriting in english and urdu matters for doctors building a personal brand

Most doctors explain beautifully across the desk and stiffly on paper. Medical writing also tends to swing between jargon nobody understands and hype that breaches professional guidance. Patients here need the middle: Urdu that a mother in Chakwal follows, with the medical term kept so she can repeat it to a pharmacist. Every line under a doctor's name is also a professional statement, so the copy must be accurate, unexaggerated and approved. That rules out most generic content writers, who reach for 'best' and 'guaranteed'.

The work

What we run for doctors building a personal brand

Record short voice notes from you on each topic and write scripts that keep your examples, your analogies and the way you reassure patients.
Write captions in Urdu and Roman Urdu with the English medical term in brackets, so patients learn the word their report uses.
Add a consistent closing line on when to see a doctor, written in your words for each topic rather than a generic disclaimer.
Rewrite your clinic page and profile bio to state qualifications, specialty and clinics plainly, without superlatives.
Keep a list of words you never use — cure, guaranteed, permanent, best — and check every piece against it before approval.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

Before and after

Before: 'Get rid of diabetes permanently with expert treatment.' After: 'Diabetes ko control karna mumkin hai. Is video mein: report ka number kya batata hai, aur kab doctor se dobara milna zaroori hai.'

Caption we would draft

'Bachay ka bukhar teen din se zyada ho, ya woh pani na pi raha ho, to intezar na karein. Neeche video mein: ghar par kya karein, aur kab foran hospital aayein.'

What can a doctor in Pakistan say in their social media posts?

Educational content is generally fine: explaining conditions, tests, myths and when to seek care. What causes problems is advertising-style claims, guarantees of cure, patient identification and fee promotion. Doctors in Islamabad should also check hospital policies. We write within those limits and send everything for your approval first.

Should health content be in Urdu or English?

Urdu for patients, with the English medical term kept beside it. Most patients in Islamabad, Rawalpindi and surrounding districts understand everyday Urdu best, but their reports and prescriptions are in English. Captions that link the two help them understand their own results and ask better questions at the clinic.

Pitfalls

Common mistakes with copywriting in english and urdu

Letting a content writer add 'best doctor in Islamabad' to your bio, which reads as self-promotion and may sit badly with professional guidance.
Translating medical terms into literary Urdu that patients do not recognise, instead of keeping the English term they will see on a report.

Where

Where doctors building a personal brand cluster in the twin cities

Price

What does copywriting in english and urdu for doctors building a personal brand cost?

Captions, scripts and channel copy are part of the Growth package; full website copy or a large batch of ad variations is quoted after the audit.

Growth

PKR 35,000per month

A YouTube channel or business page that is posting but not growing.

4 long-form videos edited
12 Shorts, Reels or TikToks edited
Thumbnails for everything we publish
Full channel or page SEO
Comment and DM replies
Weekly report on WhatsApp
1 strategy call every month

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

Compare every package

Questions about copywriting in english and urdu for doctors building a personal brand

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

WhatsApp us

Who checks the medical accuracy?

You do. We write from your explanations and never add clinical information of our own. Every script and caption is sent to you on WhatsApp, and nothing is published without your approval.

Can you write for my hospital's page as well?

We can, but hospital pages usually have their own approval process and brand rules. We coordinate with their marketing team so your personal content and the hospital's content say the same things.