Analytics and tracking

Analytics and tracking for online sellers in Islamabad and Rawalpindi

We set up tracking that follows an order to the doorstep: which ad, post or channel brought it, whether it was confirmed, delivered or refused, and what it cost in courier fees both ways. The result is one sheet or dashboard showing profit by product, channel and city — not just likes and order counts.

On the Business bundle package, from PKR 25,000 per month. Ad spend, if you run ads, is separate.

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Why it fits

Why analytics and tracking matters for online sellers

Online sellers often know how many orders came in but not how many turned into money. When a share of COD parcels comes back, a product or city that looks busy may quietly lose money. Without tracking, every decision is a guess: which ad to scale, which city to stop shipping to, which product to restock. Tying each order to its source and its final status turns those guesses into figures you can act on.

The work

What we run for online sellers

Order source tagging: UTM links on ads and bios, a code per creator, and a 'where did you find us' line in the order message.
Pixel and conversion setup on your store, where you have one, with every event checked to fire correctly.
One order sheet linking each order to its source, courier status, delivered or refused, and return reason.
A weekly view of delivered profit by product, channel and city, after courier and return costs.
Alerts for patterns worth acting on, such as one city's refusals rising or one product's returns climbing.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

Order sheet columns

Date · product · channel · campaign or code · city · confirmed · courier · status · delivered or refused · return reason · courier cost both ways · margin.

A question the data answers

'Ads for the black bag bring plenty of orders from one city, but many refuse — is it worth shipping there?' The sheet shows cost per delivered parcel for that city, so the answer is a figure rather than a feeling.

How do I track COD returns as an online seller?

Record every order with its source, city and courier status, and mark it delivered or refused when the courier updates. Add the courier cost both ways for refusals. Sellers in Islamabad and Rawalpindi who do this weekly can see which products, channels and cities actually make money.

Do small online sellers need Google Analytics?

Only if you have a website. If you sell through DMs and WhatsApp from a room in G-13 or Bahria, a well-kept order sheet with source codes tells you more. Once a store is live, analytics and ad pixels add detail, but the order-to-delivery sheet stays at the centre.

Pitfalls

Common mistakes with analytics and tracking

Counting orders placed instead of parcels delivered, which makes a loss-making product look like a winner.
Leaving courier cost on returns out of the sums, which hides the real loss on refused parcels.
Installing a pixel without checking it fires, then trusting numbers that are simply wrong.

Where

Where online sellers cluster in the twin cities

Price

What does analytics and tracking for online sellers cost?

The Business bundle includes tracking on the website we build and run for you; auditing a large existing site with several platforms is quoted separately.

Business bundle

from PKR 25,000per month

A local shop, clinic or service that needs to be findable, not just posted.

Website built and hosted
Google Business Profile set up and posted to weekly
Social media management on 1-2 platforms
Local SEO for Islamabad or Rawalpindi
Monthly report on WhatsApp

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

Compare every package

Questions about analytics and tracking for online sellers

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

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Which package covers analytics?

Analytics and tracking sit with the Business bundle, including the order sheet and pixel checks. Complex dashboards joining several stores, Daraz and courier data are scoped and quoted separately.

Can you connect courier data automatically?

Sometimes. It depends on whether your courier offers an export or an API. Where it does not, we set up a simple weekly import from the courier portal instead.