Facebook & Instagram Ads

Facebook and Instagram ads for online sellers based in Islamabad and Rawalpindi

We run Meta ads for sellers whose shop is an Instagram inbox and a courier account: short product videos filmed in hand, audiences built from people who engaged with your page, click-to-message ads that drop buyers into DMs or WhatsApp, and a weekly tally comparing spend with parcels actually delivered, not orders placed.

On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.

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Why it fits

Why facebook & instagram ads matters for online sellers

For a COD seller, an order is not a sale until the rider is paid. Ads that bring cheap orders from people who refuse the parcel make you pay the courier twice, so the measure has to be delivered parcels. The creative matters as well: buyers distrust catalogue photos, and a short clip of the real item in your hand does more than a polished render. Timing around salary week, Ramadan and 11.11 decides how hard to spend and when to hold back.

The work

What we run for online sellers

Product videos filmed in hand, showing size, texture and packaging, cut into several versions for testing.
Warm audiences — video viewers, profile visitors, past buyers — put ahead of broad cold targeting.
Click-to-message ads routing to Instagram DMs or WhatsApp, with a quick reply ready for each product.
Spend scheduled around salary week, Ramadan and sale events, and reduced in slow weeks.
A weekly sheet of spend, orders, confirmed orders, delivered parcels and returns for every campaign.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

An ad angle we would test

'Yeh asli piece hai, catalogue wali photo nahi — haath mein pakar ke dikha rahi hoon.' Twelve seconds of the item turned in hand, then 'COD available, parcel milne pe rider ko paise dein.'

Weekly tally columns

Campaign · spend · messages · orders · confirmed on WhatsApp · dispatched · delivered · refused · cost per delivered parcel. The last column is the one that decides what gets more budget.

How do I run Facebook ads for an online store in Pakistan?

Start with short videos of the real product, target people who already engaged with your page, and send clicks to DMs or WhatsApp where you confirm orders. Judge every campaign on delivered parcels. Sellers in Islamabad and Rawalpindi shipping COD across Pakistan lose money quickly if refusals go uncounted.

How much should a small online seller spend on Meta ads?

Only what you can afford to test for two or three weeks without panic, on your best product. Measure the cost per delivered parcel, compare it with your margin after courier and returns, and scale only if it holds. Ad spend is paid to Meta separately from our fee.

Pitfalls

Common mistakes with facebook & instagram ads

Judging ads on messages or orders, which hides what refused COD parcels are costing.
Running the supplier's catalogue images that every other seller of the same item is also using.
Scaling a campaign in its first good week before seeing how many parcels came back.

Where

Where online sellers cluster in the twin cities

Price

What does facebook & instagram ads for online sellers cost?

Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.

Pro

PKR 70,000+per month

A serious personal brand or business running 2-3 platforms properly.

2-3 platforms managed together
Near-unlimited editing (fair use)
Paid ads managed (ad spend separate)
Full content calendar, planned a month ahead
Consultancy call every two weeks
Weekly report plus a live dashboard

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

Compare every package

Questions about facebook & instagram ads for online sellers

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

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Which package includes ads?

Paid ads are managed under the Pro package, which also covers content on two or three platforms and a content calendar. Ad spend is separate, paid directly to Meta.

Can ads reduce COD returns?

Ads alone cannot, but honest creative, warm targeting and confirmation before dispatch together usually help. We track refusals by campaign so the ones bringing poor orders get switched off.