Answered · Definition
What is a good engagement rate?
On reach, anything above three percent is healthy and above six percent is strong. Always say which denominator you used — the same post is 6 percent on reach and 1.5 percent on followers. Local Islamabad pages with 3,000 real followers routinely beat 40,000-follower accounts that bought their audience.
Acha engagement rate kitna hota hai?
The longer answer
The number is meaningless until you say what you divided by. Engagement rate on reach answers how compelling the post was to the people who saw it. Engagement rate on followers answers whether your audience is still alive. A café in DHA Phase 2 posts a Reel that reaches 12,000 accounts and gets 600 likes, 45 saves and 15 shares. That is 5.5 percent on reach — good — and 1.7 percent against its 38,000 followers. Both figures are true. Agencies quote whichever one flatters the pitch, which is why we always print the denominator next to the number in a client report.
Judge yourself against yourself. A comedy page and a dental clinic will never share a benchmark: funny content gets shared, clinical content gets saved and acted on quietly, and a dermatologist with 2 percent engagement and a full appointment book is winning while a meme page with 9 percent is not being paid by anyone. What matters is the direction of your own line over eight weeks and which specific posts sit above it.
The follower-based number is the one brands check before a collaboration, and it is where bought audiences give themselves away. Forty thousand followers with 60 likes a post is under 0.2 percent, and any brand manager in Islamabad who has been doing this a year will see it in ten seconds. It is also the reason we tell clients that a genuine 3,000 is a more sellable asset than a purchased 40,000 — you can invoice for one and not the other.
Count saves and shares as engagement, not just likes. A like costs a viewer nothing. A save means they intend to come back, and a send means they typed a friend's name. When we grade a post internally, one send is worth more to us than twenty likes.
The numbers
| Band | Engagement on reach | What it means | What we do next |
|---|---|---|---|
| Weak | Under 1% | The post reached people it was not made for | Change the hook and the first frame, not the topic |
| Below par | 1–3% | Content is fine, framing is generic | Add a specific number, price or area to the opening |
| Healthy | 3–6% | Working normally for a local page | Repeat the format, do not touch what works |
| Strong | 6–10% | Format worth building a series on | Make three more like it within a fortnight |
| Unusual | Over 10% | Either a genuine hit or a very small reach base | Check reach first — 30 likes on 250 reach is not a hit |
Figures as of August 2026. Source: Islamabad Digital Marketing's own audit bands, set from the accounts we manage in Islamabad and Rawalpindi. These are our working thresholds, not a published industry study..
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