Answered · How to
How should I write product titles on Daraz to show up in search?
Write the title the way buyers search: brand, product type, the key feature, size or capacity, and colour or variant, in plain words. Put the most important search words first, because mobile screens cut long titles. Avoid stuffing repeated keywords or unrelated brand names, which Daraz's policies treat as misleading and can get the listing blocked.
Daraz par product ka title kaise likhein ke search mein aaye?
The longer answer
Daraz search matches the words customers type against your title, category, attributes and description, and then ranks results using signals such as relevance, sales, ratings and price competitiveness. You control relevance most directly through the title and attributes. Think about what a buyer in Pakistan actually types: 'wireless earbuds with mic', 'lawn suit 3 piece unstitched', 'non stick frying pan 28cm'. Those words, in that order, belong near the start.
A reliable structure is brand, then product type, then the deciding features, then size or variant. For example, 'Generic Wireless Earbuds Bluetooth 5.3 with Charging Case, Black' or 'Sheesham Wood Coffee Table, Handmade, 4 ft, Walnut Finish'. If you make the product yourself, say so in place of a brand. Use common spellings, and if buyers use a Roman Urdu or local word, such as 'chadar' or 'shalwar kameez', include it where it fits naturally.
Do not copy competitors' brand names into your title, repeat the same word three times, or write 'best quality cheap original' in capitals. Daraz's listing rules prohibit misleading and irrelevant keywords, and such titles also look untrustworthy to buyers scrolling on a phone. Fill in every attribute field for the category too, because filters such as size, colour and material only show your product if those fields are set.
Titles are only part of ranking. Clear photos, a fair price, fast shipping and good ratings feed the sales signals that push a product up over time. Once a product has some orders, check which search terms bring buyers in Seller Center's reports and refine the title around them rather than rewriting it every week.
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