How do Daraz sponsored product ads work?

The ads are managed inside Seller Center. You pick the products to promote, set a daily budget, and either let Daraz choose placements and keywords automatically or set your own keywords and bids. Ads appear in search results and on product and category pages with a small sponsored label. You pay per click, and the cost per click depends on how many other sellers are bidding for the same keyword or placement, which rises sharply during big campaigns.

The reports show impressions, clicks, spend, orders and revenue attributed to the ads. The figure to watch is the return on ad spend for each product: revenue from ad-driven orders divided by what you spent. But compare it with your real margin, not the revenue, because Daraz's commission, payment fee and shipping share come out of every sale too. A product that sells well with ads can still lose money.

Ads work best on products that already convert. If a listing has poor photos, a vague title, no reviews or a price well above similar products, the ad buys clicks from people who look and leave. Fix the listing first, then use ads to give it visibility, especially for new products with no sales history yet, which organic search tends to bury.

A hypothetical way to start: choose three of your best listings, give them a modest daily budget for two weeks, and check each one's clicks, orders and margin after fees. Keep the ones that pay back, pause the others, and only then scale up before a sale such as 11.11. All ad spend is paid to Daraz, separately from any agency fee.