How can I reduce returns and cancellations on Daraz?

Start by reading the return reasons in Seller Center for the past few months. They usually cluster. Clothing returns are mostly about size and colour. Electronics returns are about faults, missing accessories or 'not as described'. Home goods come back damaged. Each cause has a different fix, and treating returns as bad luck means paying for the same problem every month.

Most fixes are on the listing. Photograph the product in natural light so colours look true, show it next to something for scale, and include close-ups of material and stitching. Add a size chart in centimetres and inches with real measurements, not the factory label. List exactly what comes in the box. If a product has a limitation, such as a phone charger that is not fast-charging, say so plainly. Buyers who know what they are getting are less likely to send it back.

Packaging is the next fix. Use bubble wrap and corner protection for fragile items, a box rather than a polythene bag for anything that can crush, and seal parcels so they cannot be opened without obvious signs. Many 'damaged' and 'missing item' returns come from packaging, not the product.

Cancellations are usually seller-caused: out of stock or slow dispatch. Keep stock numbers updated whenever you sell through another channel such as your shop or Instagram, and do not list items you do not physically have. Daraz counts seller cancellations against you, and a pattern of them can limit your participation in campaigns. Customer-initiated cancellations often fall when your delivery estimates are honest and your product page answers the questions they would otherwise ask.