How should a seller prepare for the Daraz 11.11 sale?

11.11 is Daraz's best-known annual sale in Pakistan, with 12.12 following soon after, and the campaign is organised through Seller Center. Daraz announces the requirements, such as minimum discounts, price rules and voucher participation, and sellers register their products before a deadline. Read the conditions carefully; some require your campaign price to be lower than your recent selling price, so raising prices just before the sale to fake a discount can get products removed.

Choose products with room in the margin. Calculate each product's profit after commission, payment fee, shipping share and the campaign discount. Products that only break even are not worth the risk of returns. Then prepare stock: order early, because suppliers in Rawalpindi's wholesale markets and courier networks are under strain in November, and keep packaging materials ready for far more orders than a normal week.

Fix the listings before traffic arrives. Improve titles, fill attributes, replace weak photos, answer outstanding questions and make sure variants and stock counts are correct. Plan ads: raise sponsored budgets on your strongest listings in the days just before and during the sale, and expect costs per click to rise as competition increases.

During the sale, operations matter most. Check orders several times a day, pack and hand over within the shipping deadline, and reply to buyer questions quickly. Cancelling orders because you ran out of stock hurts your seller metrics. After the sale, ask satisfied buyers for reviews, look at which products sold profitably, and use that to plan 12.12 rather than repeating everything.