Can a clinic in Islamabad run lead ads on Facebook and Google?

Patients in Islamabad and Rawalpindi increasingly search for dentists, dermatologists, physiotherapists and fertility specialists on Google, and scroll past clinic content on Facebook and Instagram. Lead ads can turn that interest into booked consultations. The format that works is usually modest: a clear service, the doctor's name and qualifications, the clinic's location in F-8 or Saddar or wherever it is, and an easy way to book.

The platform rules are the main constraint. Meta does not allow ads that imply knowledge of the viewer's health ('Struggling with acne?'), and restricts before-and-after imagery and promises of results. Google restricts ads for certain healthcare services, prescription medicines and unproven treatments, and some categories need certification. Rules differ by country and change, so check the current policy for the specific treatment before building the campaign. An ad that keeps getting rejected can put the whole account at risk.

Medical ethics matter as much as policy. Avoid guaranteed outcomes, unverifiable superlatives such as 'best in Islamabad', and patient testimonials used without clear consent. Lead form questions should be about booking, not detailed medical history; sensitive information is better collected by the clinic directly. Make sure whoever follows up can answer common questions accurately and knows when to hand over to a doctor.

Track bookings, not just leads. A clinic's real measure is consultations attended and treatments started. Keep a simple sheet of each lead's outcome, and review it with whoever runs the ads so targeting and messages are adjusted toward the patients who actually come in.