Facebook · Physiotherapists
Facebook for physiotherapy clinics: what actually works in Pakistan
Older patients and stroke families search Facebook specifically for a physiotherapist who does home visits in their sector. For physiotherapy clinics we rank Facebook number 4 of the platforms worth your time, and we would run it at 3 posts a week Having it managed for you starts at PKR 15,000 a month.
Why does Facebook work for this trade?
Older patients and stroke families search Facebook specifically for a physiotherapist who does home visits in their sector.
Who you are reaching here
Desk workers in Blue Area and I-9 with neck and back pain, post-surgery patients sent by an orthopaedic surgeon, stroke families, gym-goers with a torn shoulder, and mothers over 50 whose knees have given up.
What holds this trade back
Being called a maalish service costs you both your fee and your referrals.
What does Facebook want from a physiotherapist account?
Your themes stay the same everywhere; what changes is the shape they take here. 3 posts a week — and each of these translates into a different kind of Facebook post.
- 01
This is not maalish
Massage versus physiotherapy, demonstrated on the same shoulder
- 02
Three exercises for the thing you have
Three neck exercises for someone on a laptop eight hours a day
- 03
Recovery timelines
Week by week after ACL surgery, month one to month nine
- 04
Prevention for the way people here work
Lower back care for a rider doing 60 km a day on Murree Road
How does Facebook decide who sees a post?
The main feed is now mostly recommended Reels and video, the same as everywhere else — but in Pakistan the intent still lives in Groups and Marketplace, and those run on their own rules. Comments and shares count for far more than reactions, and a post that starts a real argument in the comments travels furthest. Paid reach is genuinely cheap here, and the blue Boost button wastes money: a proper campaign built in Ads Manager costs a fraction per enquiry.
Formats, lengths, caption limits and the best posting windows in Pakistan Standard Time are the same whatever trade you are in, so they live in one place rather than being repeated on every guide.
Facebook formats, posting times and monetisation in Pakistan →What we do on Facebook every month
If you would rather not do the above yourself, this is exactly what we take off you. Managed Facebook for physiotherapy clinics starts at PKR 15,000 a month.
- 01Re-cut the vertical videos we already made for TikTok and Instagram into Facebook Reels under 90 seconds, with captions written for an older reader
- 02Post three times a week on the page with the price, the area and the WhatsApp number visible in the post itself
- 03Post into the local buy-and-sell and community groups your customers already sit in, at a pace that does not get you removed for spam
- 04Keep the About section, hours, service area and cover photo matching your Google Business Profile exactly
- 05Build and watch Meta ad campaigns daily in Ads Manager instead of using Boost, and show you the cost per enquiry every week
- 06Answer page messages and comments, and move Marketplace enquiries into a WhatsApp conversation
- 07Create and refresh Marketplace listings with daylight photos and honest prices so they keep surfacing
- 08Report monthly on reach, cost per enquiry and exactly which post brought the phone calls
Should physiotherapy clinics be anywhere else?
Facebook first. After it is running steadily, these are the next platforms worth your time in this trade — in this order.
| Platform | Priority | How often | Why |
|---|---|---|---|
| TikTok | #1 | 4 to 5 videos a week | Movement is the product, and a 30-second exercise demonstration is the most shareable thing this trade can possibly make. |
| YouTube | #2 | 4 Shorts a week plus 2 long videos a month | Recovery-timeline videos get found by someone three days after their surgery, which is exactly when they need to call you. |
| #3 | 3 Reels a week plus stories | Desk workers and gym-goers in the F sectors save exercise Reels and book the moment the pain comes back. |
Figures as of August 2026. Source: Islamabad Digital Marketing, from managing accounts in this category.
Facebook questions from physiotherapy clinics
Is Facebook actually worth it for physiotherapy clinics?
Older patients and stroke families search Facebook specifically for a physiotherapist who does home visits in their sector. We would rank it number 4 of the platforms worth your time in this trade, and run it at 3 posts a week.
How often should a physiotherapist business post on Facebook?
3 posts a week. That figure is set by what this trade can sustain, not by what the platform would like. Posting three times a week for a year beats posting daily for a month and then stopping.
Should physiotherapy clinics be on Facebook before anything else?
No. TikTok comes first for physiotherapy clinics — Facebook is number 4 here. It is worth adding once the first platform is steady, for the reason above.
What is the first thing a physiotherapist account gets wrong on Facebook?
Posting about the business instead of about the customer's problem. Being called a maalish service costs you both your fee and your referrals. That is what your Facebook posts should be answering, in 3 posts a week
What does it cost to have someone run my Facebook account?
From PKR 15,000 a month with us. For physiotherapy clinics we usually recommend Starter at PKR 15,000. One physiotherapist filming three exercise clips a week does not need a full production package. Starter edits eight of them, posts daily on TikTok, and writes the captions that make them findable.
Checked and updated
Next step
Want your Facebook run properly?
We will do the editing, posting, captions and replies at 3 posts a week — and send you the numbers every week. Send your account and we will tell you what we would change first.
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