A Reel hook
'22 carat aur 21 carat mein farq kya hai — aur aap ko kaise pata chalega?' followed by a calm half-minute explanation at the counter, with no prices mentioned.
Instagram marketing
Instagram for jewellers in Islamabad and Rawalpindi
We shoot your pieces the way buyers judge them — worn on a model, in daylight, close enough to see the work — and post bridal Reels months ahead of each wedding season. Alongside go short explainers on carat, making charges and buyback, and no client's set is ever posted without the family's permission.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Why instagram marketing matters for jewellery shops
Brides and their mothers shortlist sets from saved Instagram posts long before they walk into a shop in Raja Bazaar or F-7. The difficulty is that gold photographs badly: yellow shop light and phone flash make 22-carat look like brass. A jeweller cannot compete on posted prices either, since the rate moves daily. So Instagram has to sell the piece itself and the shop's honesty — how it looks on a person, how it is made, and what happens if you sell it back.
The work
What we run for jewellery shops
- Monthly shoots of new pieces worn by a model in natural light, against a neutral backdrop with no shop clutter in frame.
- Bridal Reels posted from August for winter weddings, so sets get saved while families are still deciding.
- Explainers on carat, mazdoori and buyback in Roman Urdu, aimed at young couples buying gold for the first time.
- The silver and artificial line shown separately, for students and younger buyers who want something small.
- A consent rule: no client's bridal set or face goes up without written permission from the family.
Examples
Where we would start
Illustrative starting points, not results. The audit decides the real first move.
A carousel idea
One bridal set over five slides: worn full-length, the necklace close up, the jhumkay from the side, the weight noted, and a closing slide reading 'Rate aaj ke hisaab se — WhatsApp karein.'
How can a jewellery shop sell on Instagram without posting prices?
Sell the piece and the trust, then move price talk to WhatsApp. Show the set worn, explain carat and making charges, and state your buyback terms. Families in Islamabad and Rawalpindi expect the rate to follow the day's market, so a 'rate on WhatsApp' line reads as normal rather than evasive.
When should jewellers post bridal collections?
About three months before the wedding season you are selling for. Families book bridal sets well ahead, so August and September posts sell for winter weddings and January posts for spring. Bridal pieces posted in December mostly reach people who have already ordered from a shop in Saddar or Commercial Market.
Pitfalls
Common mistakes with instagram marketing
- Photographing pieces on velvet trays under shop light, which hides the scale a bride is trying to judge.
- Filming wide shots of the shop interior, showing stock and layout to anyone watching.
- Putting rates in captions that are wrong a day later and get screenshotted in arguments.
Where
Where jewellery shops cluster in the twin cities
Price
What does instagram marketing for jewellery shops cost?
The Starter package covers the Reels, graphics, daily posting and profile work on Instagram alone; replying to comments and DMs starts at Growth.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
- 8 Shorts, Reels or TikToks edited
- 8 thumbnails or graphics
- Daily posting and scheduling on 1 platform
- Basic SEO: titles, descriptions, hashtags
- Monthly report on WhatsApp
- Month to month. Cancel any time.
- Ad spend is separate and paid straight to the platform. We never mark it up.
- No setup fee, no hidden charges.
- Prices are in PKR and include everything listed.
Questions about instagram marketing for jewellery shops
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usCan you shoot inside our shop?
We can, with care. We prefer a quiet corner or a neutral backdrop over wide shots, and agree beforehand what stays out of frame. Many jewellers would rather we shoot selected pieces off-site with a model.
Which package suits a jeweller's Instagram?
The Business bundle covers one or two social platforms alongside the Google listing and website. If Instagram is your main channel, with frequent Reels and shoots, Growth is the better fit; we suggest which after the free audit.
Related
Keep reading
- Instagram marketingThe full service
- Social media for jewellery shopsThe trade guide
- Google Business Profile for jewellery shopsProfile set up, verified and posted to every week, with every review answered.
- Local SEO for jewellery shopsShow up in the map pack when someone nearby searches for what you sell.
- WhatsApp marketing for jewellery shopsCatalogues, quick replies, labels and opt-in broadcasts that people read
- Video production for jewellery shopsPlanned shoots at your shop, clinic or office, with scripts and editing
Next step
Instagram marketing for jewellery shops? Send us your link.
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us