A shoot day plan
Morning: eight bridal pieces on a turntable, two slow turns each. Midday: the model wears three sets, full-length and close up. Afternoon: twenty seconds of karigar work. Evening: nothing — the shop opens and the crew has gone.
Video production
Video production for jewellers in Islamabad and Rawalpindi
We film your pieces under controlled light so 22-carat looks like gold, not brass: slow turns on a stand, the set worn by a model, close detail of kundan or filigree, and a short sequence of the karigar's hands at work if you are happy to show it. Every shoot is planned so stock and layout stay private.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Why video production matters for jewellery shops
The piece in the box always looks better than your photo, and that gap loses sales. Jewellery is among the hardest things in retail to film — reflections, colour cast and tiny detail all fight a phone camera. A short, well-lit video lets a bride's family judge size and finish from home, which is what a household deciding three months ahead needs. One shoot day done properly gives you months of footage for Instagram, WhatsApp and your website.
The work
What we run for jewellery shops
- A shot list agreed before the day, naming the pieces, angles and anything that must stay out of frame.
- Controlled lighting with diffusers to stop glare and keep the warm tone of the gold true on camera.
- Worn shots on a model for scale, plus macro detail of stones, meenakari and clasp work.
- Optional workshop footage of a karigar's hands, framed so no faces or premises can be identified unless you want them to be.
- Edits cut for Reels, WhatsApp status and the website, each carrying your logo and no price on screen.
Examples
Where we would start
Illustrative starting points, not results. The audit decides the real first move.
A Reel structure
A jhumka catching the light in close-up · pull back to the full set on the model · on-screen text 'Bridal appointments — WhatsApp karein' · end on the shop logo.
How do you film gold jewellery so it looks real?
Use soft, diffused light from the sides, no flash and a neutral background, then correct the colour so gold reads warm rather than brassy. Move slowly so light travels across the piece. For Islamabad and Rawalpindi jewellers, one shoot like this outperforms years of phone photos taken across the counter.
How often does a jewellery shop need a video shoot?
Usually once per collection — before wedding season and again before Eid suits many Raja Bazaar and Saddar shops. One planned day can cover dozens of pieces and supply clips for months. In between, simple phone clips of single new arrivals keep the page moving.
Pitfalls
Common mistakes with video production
- Filming under yellow shop light with phone flash, which turns 22-carat brassy and makes pieces look cheaper than they are.
- Shooting during opening hours with customers in frame, risking their privacy and yours.
- Asking for one long showroom tour instead of short clips; nobody watches four minutes of display cases.
Where
Where jewellery shops cluster in the twin cities
Price
What does video production for jewellery shops cost?
Editing the footage sits inside the Growth package; on-location shoot days in Islamabad or Rawalpindi are quoted separately, depending on location, crew and equipment.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
- 4 long-form videos edited
- 12 Shorts, Reels or TikToks edited
- Thumbnails for everything we publish
- Full channel or page SEO
- Comment and DM replies
- Weekly report on WhatsApp
- 1 strategy call every month
- Month to month. Cancel any time.
- Ad spend is separate and paid straight to the platform. We never mark it up.
- No setup fee, no hidden charges.
- Prices are in PKR and include everything listed.
Questions about video production for jewellery shops
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usWhich package covers video production?
Video production sits with the Growth package, which includes long-form and short edits each month. A dedicated jewellery shoot with a model, lighting and macro work is scoped after we see the collection and quoted separately where needed.
Can we shoot without showing our shop?
Yes. Many jewellers prefer a neutral studio-style set-up in a quiet room. We bring the backdrop and lights, and nothing in frame identifies the premises.
Related
Keep reading
- Video productionThe full service
- Social media for jewellery shopsThe trade guide
- Google Business Profile for jewellery shopsProfile set up, verified and posted to every week, with every review answered.
- Local SEO for jewellery shopsShow up in the map pack when someone nearby searches for what you sell.
- Instagram marketing for jewellery shopsReels-first Instagram for salons, clinics, cafés and boutiques
- WhatsApp marketing for jewellery shopsCatalogues, quick replies, labels and opt-in broadcasts that people read
Next step
Video production for jewellery shops? Send us your link.
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us